Tips on Shopping Cart Search Engine Optimization

When you are managing an e-commerce store online, you need to remember that your product pages are the “money pages” of your website. More than any other page in your website, you need to be able to make these pages as readable as possible to search engines. This is a very important area that you should focus your efforts on. A mix-up or a confusion of URLs inevitably happens. You need to check on this all the time so that your product pages are absolutely search engine friendly.

It is best that you always keep an eye for changes that might keep search engine crawlers from spidering your product pages. These pointers would increase the readability of your product pages and will help in your overall search engine optimization efforts. You do not want to lose that precious sale so read on.

Try to name your folders as uniquely as possible so that confusion would not mess up with your product naming and the names of the categories that they are in. Try to avoid changing the labels if you are using subdirectories. Always be on the look out for major changes in your lists to always keep it organized. Other stores that do not use subdirectories lose a level of control by not having them.

Avoid using URL parameters on the product level pages. Think about keeping the URL as short as possible. The product name can be three to five words to make sure each one is unique and stop words should be omitted. When using tracking parameters, it is wise to write the information to a cookie and 301 to the proper page.

Always use the product name in the URL and do not put extra words. It is not effective to use alpha/numeric ID to replace the product name. You may have memorized the sequence being the webmaster, but potential customers using search engines to get to your site is oblivious of it. It is good practice to make sure that the product names, titles and product descriptions are kept unique.

You need to always put a sitemap that links to all your product categories and pages. Using a dedicated HTML products-only site map should be used if you have a large number of products. This is one of the best ways to serve the purpose of search engine optimization on your site. Search engines will find it easier to index your product pages even if you are using complex scripts on your template that search engine spiders cannot read.

A 404 page showing up when a product is out of stock is a bad idea. You need to keep the page up instead by showing a note saying that the product is not available for purchase. The occurrence of a 404 page must be avoided at all costs.

Your main focus when maintaining such a site is the effect that the changes may have on the ability of search engine spiders to evaluate your product pages. Keeping your list organized by assigning unique labels or names to each item will help in this process. Confusion in the URL, no matter how subtle, may affect the optimization of your site. For websites of this site, it is not much a question of relevancy as your content is itemized. It is now a matter of showing order in your lists.

How To Write Content According To SEO Standards

Many individuals who design websites or webmasters are certainly aware of the master plan in accordance with proper SEO practice and procedure, and this is all well and good however in order to allow your site to do the best you also must master the art of being a wordsmith to some degree.  If this is not your forte then the thing to do is visit one of the general freelancing sites such as Script Lance or GAF and find a writer who knows SEO and will work at a reasonable rate.  However that said it will still be fundamentally important that you know the steps of effective copywriting according to SEO standards.  This is because you will not always be able to find a writer who is familiar with SEO or search engine optimization as it applies to web content.  The following will give you a brief overview of the rules in applying SEO general guidelines to the content on your site.

Your first course of action is to perform some keyword research.  If you have been a webmaster for any length of time at all you will already be familiar how abundantly important this is in regard to generating a fair amount of traffic.  Further the more content and pages you supply your site the better off you will be:  this cross-linking as well as informative content will get you everywhere with the search engines.  So rule number one is to write informative content sprinkled with keywords appropriate for your niche audience.  Keep in mind what types of information your audience may be seeking with regard to your products and or services.  It has been proven that sites that provide information that is relative to site users will generate more targeted traffic than sites where the effort is not made in the area.
The second area of concern is the keyword density factor.  There actually are no hard and fast proper rules in this regard:  Do not overstuff your content with your combination keywords.  The search engines do not like such grandiose displays of keyword usage.  The best rule of thumb is to stick with a keyword density ratio of one to two percent for every five hundred words.  This means for five hundred words of text you would have displayed your combination keywords relative to your content at least five times and at the most ten times.  Generally, the best way to write a five-hundred word article of web content incorporating significant keywords is as follows:  Place your combination keyword once in the title of your article, once in the first sentence of the first paragraph, once in the body and preferably in a sub-heading or two sub-headings.  If you prefer only one sub-heading then place the keyword in one sub-heading and one paragraph within the body and lastly in the last paragraph.  When you write your content, write in a natural way that is comfortable to you and become merely cognizant of placement of particular keywords.  By writing in this fashion your reader will not become pulled into all the keywords you’ve injected into your article but rather into the information you have conveyed about your products and or services.

Third lend an authoritative voice to what you say with regard to the products offered on your site.  Write about how your product is an idea application in resolving the customer’s problem or write a review about the product and the benefits the customer can derive from its use.  The main idea here is to write with authority, knowledge and provide your niche audience with practical information:  in so doing, you are much more likely to make a sale when they find their way to your landing page.

3 Crucial Points about Search Engine Optimization

With the high rise of SEO, numerous mind blowing hypotheses are circulating on what will give you that high search engine ranking. From the popular 3-7% keyword density rule, to having all keywords in bold, along with having the text as close to the top of a page as possible, we can do away with all these theories as it comes down to 3 basic points.

1.Keyword choice

Perhaps the most important is the choice of keywords. If you select keywords that have very few or no searches, it will be a total waste of time to optimize them. It would be pointless to get a no.1 rank for a keyword that isn’t searched. Make use of keyword research tools like Google Keyword Tool, Wordtracker, or Keyword Discovery, and establish what internet users look for in search engines.

With this info, your next course of action would be to find out the level of competition and what it will take you to get a good ranking for each keyword phrase. This you can do by looking at the number of pages competing for the same keywords in the search engines and the number of incoming links that the top 10 ranked websites get. A handy tool to use here is Marketleap link popularity checker. With enough time and knowledge, you can forge ahead for the a little more competitive keywords.

2. Good On/off-the-Page Factors

When it comes to on-the-page-factors, ensure you have enough amount of text-based content, a very powerful link between all your web pages, and nice title tags. Part of your content and title tags should have the keywords, but ensure you don’t stuff them in the text. Write the keywords around your content, and not your content around your keywords.

Of-the-page factors on the other hand is more of reducing the codes in your web pages i.e. putting the codes in external files like Style Sheets and JavaScript and using a website design that will ensure your web content get indexed by the search engines.

3. Incoming Links

The last couple of years have seen many webmasters relying heavily on getting incoming links. Each incoming link is perceived by the search engines as a promise from the other website and the more links you get; the more trustworthy your website is to the search engines. Note however that you have to get links that are relevant to your website in that the sites linking to yours should have some kind of affiliation in terms of themes.

As long as you stick to the 3 main key points of SEO, with time you will notice you get a powerful web presence in search engines. Although you can do it personally if you have the time and knowledge, you can also hire an SEO agency to help you in that aspect. Having said that, don’t spare time but utilize the opportunities that the internet provides which can benefit you and your business.

More to SEO Than Keywords

SEO is commonly thought of as the desired keywords coupled with their placement. While keywords and their placement are important, perhaps even most important, there are other SEO techniques that should be utilized to maximize their effectiveness.

A Sitemap is a necessity for good SEO. Not only is a Sitemap an easily understood navigational aid for  visitors, it allows the search engines to more readily index the site as well as to find more inaccessible pages, especially those not well linked.

Site setup is perhaps even more important. URL normalization, while not necessary for search engines can help visitors return to a given page. Too, they help reduce and even eliminate the number of programming language parameters in the URL which can be limited to as few as two parameters for sites without enough authority. Also, a flat directory structure is best. Nesting a page too deep in a directory structure can prevent the page from being indexed even with a Sitemap. Also, when using a CMS, or content management system, such as WordPress or Drupal for a web site, settings should be adjusted accordingly. Finally, a robots file is needed to prevent search engine crawlers from indexing pages on the site, especially those that contain duplicate content such as print pages.

Links can be as good as they can be bad. Linking to so-called bad neighborhoods as Google terms them, such as link farms, can greatly damage a site’s ranking in the SERPs. However, using the nofollow tag in links can be used when such linking is needed or when the link to a specific page isn’t to be considered an endorsement.

Finally, perhaps the most important technique for SEO – though couched in keywords – is the regular addition of new content. Most dated content will likely drop from the SERPs over time. If topical content is not replaced, the site’s ranking in the SERPs will degrade as well. Sites utilizing blogs or other content management systems are especially vulnerable as the search engines regularly crawl and index pages on those sites – those sites are designed to be regularly updated, and the search engines must keep up to date.

While keywords will likely always be the most important aspect of SEO, other aspects can greatly improve standings in the SERPs as well. Implementing those steps without the assistance of professional seo services can be daunting but can be done. Study the techniques and implement them step by step. And test and watch the results for maximized keyword effectiveness.

SEO Hosting For Webmasters Who Are Serious About Search Engine Optimization

Many webmasters run more than one website. In fact, if you are a seasoned internet marketer then the chances are you run dozens and possibly even hundreds of them. There’s always the temptation when setting up one of your new website to thrown in a couple of links to other sites you own. Of course, this has the effect of driving traffic between sites that you own and so making the most of your visitors. If you are lucky enough to have high page rank sites in your network, then these back links are very good for search engine optimization purposes. Of course, the real benefit is that you have complete control over these links including the anchor text, and making sure that they stay there forever.

However, the search engines, as we all know, aren’t stupid and they have taken this way of linking sites together into consideration. Interlinking between your own websites will probably hurt your search engine rankings and you may even be penalised or have your site de-indexed. The problem here is of IP diversity. You see, if you have a shared hosting account as most of us do, then no matter how many websites you have and how many domains you own they will all be sitting on the same IP address – and that’s a dead giveaway when it comes to interlinking structures.

There is a solution, however, and that is to change over to one of the many SEO hosting specialists. These companies will offer you a block of different C-class IP addresses, which means that, as far as the search engines are concerned, the sites are not related in any way, other than by the links between them. In fact. Some of the SEO hosting services actually split your account over different data centres which means that you also have geographic diversity as well. Most good SEO Hosting packages offer a minimum of 5 different C-Class IP addresses, and it’s usually possible to bolt on more of you need them. When you consider the cost of buying back links or the time involved in getting them yourself, then simply using this type of hosting can actually work out cheaper in the long run, given the interlinking possibilities.

Another alternative to shared SEO hosting is to go to a dedicated server, which although a lot more expensive does offer much more power in term of the hardware and bandwidth available. Most dedicated server packages are also available with a range of C-Class IP addresses on request.

So, if you need to inter-link your own websites be sure that you maintain IP diversity. Failure to do so will seriously affect your search engine optimization efforts and may even lead to your sites being de-indexed as a result. A good SEO hosting specialist is definitely recommended if this is something you want to do.

5 SEO Tips that Get Your Website a Top 10 Ranking

If you need SEO information that will increase the amount of views your site recieves through search results, this article will provide helpful SEO tips.  search engine optimization covers a wide array of topics, but there are specific strategies that will boost your sites search engine listings.  Use these tips to your advantage; you will be amazed at the changes you see to your website’s listings.  Read the following 5 SEO tips, apply them to your website, and enjoy top 10 rankings.

1.         Using Conventional Layouts

There is certainly nothing wrong with a dynamic, flashy, and fascinating web page; it will catch your viewers’ attention, but keep the page’s basic layout conventional.  So, provide links to your homepage, have an about us and a contact us section, and provide a sitemap.  Search engines prefer user friendly sites that are simple to navigate, and users like websites that quickly help them find what they want to find.  So, not including these basic aspects will count as a negative against you when search engines crawl your site.  Plus, the easier your site is to use, the more the search engines will trust it is not a spamming site.

2.         Choosing Search Friendly Domains

The domain name you choose should be related to the niche of your website content.  Now, the domain name choice is entirely up to you, so you can use a domain name that does not have much to do with your site; however, if you do then it could take a while to get great listings, if at all.  Related domain names simply help search engines correlate with your content.

3.         Targeting High Result, Low Competition Keywords

The less competition against you, the better listings you have.  But, finding keywords related to a popular subject can be hard to locate.  This is where long tail keywords will help you get ahead and get more targeted viewers.  If you want to do this, you need to research long and hard.  Start by searching your long tail keyword in quotations through the engine’s search page; the results will give you an estimation of where the keyword ranks.

4.         Optimizing Websites for Chosen Keywords

In order to optimize your website for your keywords, follow these easy tips.  First of all, keywords should appear inside the title tag.  How many keywords to use is debatable, but the general rule is 2 to 4 per page; however, feel free to try and put more keyword phrases in each title tag.  Especially place keywords in the H1, H2, and H3 tags and website content because it will effectively influence the search engines.  I have received top listings within a day by including keywords in my content and title tags.  Do not forget that after you recieve excellent listings, you have to keep up your hard to work to maintain them.

5.         Providing Incoming Links

Use anchor texts to make incoming links that go to your website.  The goal is to get better and more quality links than your top competitor.

So, if you want to a top-notch website with a top 10 ranking, apply these 5 SEO tips you just learned.

Search Engine Optimization Standards With Regard To Pay-Per-Click Advertising Campaigns

An important aspect of creating PPC or pay-per-click advertising campaigns that work is in optimizing your advertising content relative to the PPC campaign.  The way you do this is as follows:

First you will want to be assured your website is reasonably optimized wit relevant meta tags inserted in subject specific pages.  In order to do so you will want to research associative keywords in line with the products and/or services presented on your site.  If your site is about jewelry for example then break down your keywords as much as possible with regard to your niche audience.  This means if your jewelry is vintage then it would be better to employ primary keywords of vintage jewelry rather than a single keyword of jewelry.  Never use a single keyword as it is entirely too general.  In order to attain quality targeted traffic you must be able to narrow down the search according to customer needs.  A better keyword combo comparative to jewelry would naturally be vintage jewelry and even better would be to express a type of vintage jewelry within the keyword phrase.  This long-tail approach relative to keyword combos can prove to be quite effective as long as there is a great deal of specificity involved as to the niche you are attempting to attract.

Once you have addressed your niche audience on your site then you will need to write an attention grabbing ad with regard to your PPC campaign.  This ad should also be injected with keyword combos you have addressed on your site.  Further, the ad should pull your customer in with a phrase as to a particular line of jewelry he or she may be enthused about or other special incentive such as discounts available for a particular style or brand of jewelry (in this example) of  which your niche customer is fully familiar.

Third once you inject these important keywords into the copy of your ad it is up to you as webmaster and content writer to keep apprised of the level of performance of these ads associative of the keywords you are using.  Also the density requirement of one to two percent that hold true on your static site and landing pages applies within the copy of your advertisement.  The keywords will be very significant to you as they will be the words you bid upon when you establish your PPC campaign.  After bidding for particular positions it will be of paramount importance you stay apprised of your keywords’ performance levels within the ads that you have constructed.  This is the only way you will be able to fine tune your ads and make necessary modifications.  That said you stand a better chance of your niche customer finding you if you optimize your ad as well as your site.

Why Google Is Your Best Possible Choice When Employing SEO To Your Website

Many individuals are getting used to the Internet for the first time as scores of new users hop on board the virtual net experience each successive day.  Also there are a great number of Internet veterans that have been around since the birth of the web and find the net quite a different place than in years prior.  However that said SEO practice although modified somewhat slightly is basically the same as far as theory.  One search engine however that has evolved during the process of Internet growth as far as market share is the search provider:  Google

Most of us who are on and off the net on a daily basis know that if there is one company you will want to please on the net to a certain degree it is certainly Google.  This comes as a given as there are no written rules attesting to the fact.  The search provider maintains fifty-five percent of the market share in comparison to the other search providers and has thus remained in the top position in overall performance.

That it is why it is so easy to recommend the Google AdWords program when instituting any type of search engine optimization plan with regard to your website.  The AdWords program provides a way to research relative keywords with regard to your products and/or services and is instrumental in providing a good deal of the net etiquette with regard to SEO found on the net.  The AdWords program is an excellent way to search on significant keywords.  These are the keyword combos with regard how you believe your customer will search for you when trying to locate your site.  Further these keywords will be placed in your ads when advertising your site in connection with PPC advertising campaigns if you choose to use them in addition to basic SEO.

Using AdWords as your primary keyword research, you will find allows you to determine the approximate number of users on a global basis that will look at your keyword combos when trying to locate your products and/or services.  Also another nice feature of the Google AdWords program is that it also provides keyword suggestions based on the keywords you have typed into the AdWords keyword research tool.  This is helpful as you can use these keywords within other advertising campaigns you may wish to run in order to test your ads in association with your site.  Once you jot down several keyword selections you like from the AdWords suggestion list you can reduce it to a short list that is more relevant to the products you are promoting on your site.

By using Google AdWords you will find a supportive PPC program able to drive immediate traffic to your site in addition to an easy venue where you may conduct keyword research. What’s more important is that you can find out within a matter of days as to which keywords actually convert into sales/sign-ups for each of your website sub pages. Using this information, you can optimize each page for the best suited keyword whereby you can save a lot of time and frustration by getting it right the first time.

Why The Design Of Your Site Makes All The Difference When Administering Effective SEO

Many individuals who are basically new to the Internet or even some veteran webmasters are not aware the way their site is designed is making a great deal of difference as to their ranking within the search engines.  Some are still placing flash on their site which is not conducive to proper SEO standards.  The idea behind SEO is to get your target customer to your site based on the special products and or services you offer within the site.

This is not the easiest to do when your keywords end up half way down the page because of the huge graphic you have placed at the top of your website.  Therefore, many web entrepreneurs and designers alike will ask:  what is the best way to design a site relative to search engine standards and conformity?  The question asks a lot however the basics are a good set of rules to follow and are found below:

1. Make certain you have a clean design.  This means that the site must be designed with consistency in mind.  It also means that there should be no distracting graphics or flash presentations that will take away from the principles of good, classic clean design.
2. The site should appear the same on each page:  You should not go from page to page to find a different format and a different skin.  The sites general appearance should remain consistence from the home page as well as the pages that follow or pages that are cross-linked to it.  In example, if you have chosen a template with a logo and a certain color scheme on the home page then this same look should follow on each succeeding page:   there should be no variance in this regard.
3. Content on each page should be relative to the tab or the subject matter established for the page.  Further, appropriate keywords should be used within the content.  The content must extremely valuable and informational to the individual who reads it with regard to products and or services you offer.
4. Certainly if you are offering products on your site the inclusion of some pictorial representations are acceptable however make certain these product illustrations are appropriate for the content and are presented proportionately upon the page where they are described.
5. Your page should load quickly as the longer it takes to load the more inefficient and the greater as far as you are concerned of losing a sale.  Further construction should include a site that is easy to navigate without a tremendous amount of negotiation on how to get about by the user visiting the site.

By following the preceding tried and fast rules you will be assured of a site design that is clean and effective and practical in the application of SEO.

How To Keep Your Content Flowing And Your Keywords To A Minimum When Employing Proper SEO

Many webmasters as well as writers are not aware of the fact that the days of keyword density requirements of two to three percent in order to get along with the major search providers are over:  a density ratio of one to two percent is now the new standard.

The reason this may now be the case is that there are a great many more users on the net and the search engines are always changing their internal mechanisms or the way they search for particular keywords.  Also a very important fact is that the Internet has become more of a specialized venue.  In the early days of the net the way things were was that it was a one stop shop venue.  In example, a design firm may provide website designs for customers, keyword research and SEO.   This is still true of many design firms however that said the trend now moving toward specialization.

If we were to compare it to the brick and mortar world it would amount to this:  If you were to go to a standard mechanic to get your car repaired you may find a host of services including repair of your brakes, engine repair, transmission replacement, change and rotation of tires, and changing your oil.  In this regard you have come across a one-stop shop that provides many services all in one place.  However, let’s take it a step further and consider how the auto repair industry evolved into a marketplace of specialized venues:  There is a place to change your oil after every five to twelve thousand miles; a place that rebuilds transmissions or transmission repair shop; a place to buy tires where you can get worn ones replaced and so on and so forth.  In the brick and mortar world you do not merely find a place where you can have all of these varying services performed in one place and so it is on the Internet.  Now there are places that manage your PPC advertising campaign, will perform keyword research for you, and individually construct a website.

Also many sites are now branding themselves:  prior it was relatively essential you place your primary keyword within the title of your article however not so anymore: It is not essential if your focus is on branding your site.  In fact you will want to use your title in order to establish your online presence in this regard.  Branding by definition refers to when certain company names become household words such as Google or Yahoo: can you tell from the names they are search providers?  However practically every household is familiar with the fact these two companies are search engine companies.

Therefore, keep in mind no more keyword overstuffing:  nowadays it is about informational content with respect to the consumer niche you wish to address.