In part one of this series I covered the basics of setting up a WordPress blog to ensure that it was configured properly for search engine optimization purposes, using only the built in features. However, one of the real strengths of WordPress and something that has contributed greatly to its success if the ability for programmers to extend its functionality using plug-in code modules which are written to perform specific tasks. There are plug-ins , and a simpler version of these controls called widgets, to perform just about any task you can think of, (a a few you would never dream of). There are several amazingly effective search engine optimization plug-ins available which you should always deploy if you are serious about achieving good search engine rankings. Remember, Google loves WordPress, but it loves an optimized WordPress even more.
1. SEO Plug-Ins. There are several amazing search engine optimization plug-ins available for WordPress, and they all give you a fine level of control over your optimization strategies. My personal recommendation is for the Platinum All In One SEO plug-in. It has dozens of options from being able to control your page titles down to adding NOFOLLOW tags, and all of it done automatically for you.
2. Bookmarking. A great way to get relevant back links to your website and really aid in your search engine optimization efforts is to do social bookmarking. Again, WordPress comes to the rescue and allows you to automate this task. Probably the best plug-in for this is available for the Onlywire automatic bookmarking service. Just sign up for an account at onlywire.com – it’s free – and enter your details into the plug-ins interface. Then, every time you create a new post, the plug-in creates a bookmark entry and posts it to each of the dozen or more bookmarking sites that the service supports. This can save a load of time compared to doing it by hand.
3. Twitter tools. There are now literally dozens of tools that integrate your blog to Twitter. Just set one up and your blog posts can be tweeted automatically, or tweets can even be relayed back to your blogs via the sidebar or turned into actual posts themselves. There are even plug-ins that enable you to follow people on twitter when you make post thus building your Twitter followers up over time.
4. Sitemap Generators. These plug ins create a new version of your sitemap in an XML form that is then submitted to the search engines automatically, thus encouraging them to spider the new content on your site. This significantly cuts the time required to make sure that you are spidered regularly and will help your search engine optimization.
Because WordPress uses open source architecture, if you can’t find a suitable search engine optimization plug-in then you can write your own. These plug-ins ensure that your site will be highly optimized and achieve good rankings with the minimum of effort on your part.