3 Crucial Points about Search Engine Optimization

With the high rise of SEO, numerous mind blowing hypotheses are circulating on what will give you that high search engine ranking. From the popular 3-7% keyword density rule, to having all keywords in bold, along with having the text as close to the top of a page as possible, we can do away with all these theories as it comes down to 3 basic points.

1.Keyword choice

Perhaps the most important is the choice of keywords. If you select keywords that have very few or no searches, it will be a total waste of time to optimize them. It would be pointless to get a no.1 rank for a keyword that isn’t searched. Make use of keyword research tools like Google Keyword Tool, Wordtracker, or Keyword Discovery, and establish what internet users look for in search engines.

With this info, your next course of action would be to find out the level of competition and what it will take you to get a good ranking for each keyword phrase. This you can do by looking at the number of pages competing for the same keywords in the search engines and the number of incoming links that the top 10 ranked websites get. A handy tool to use here is Marketleap link popularity checker. With enough time and knowledge, you can forge ahead for the a little more competitive keywords.

2. Good On/off-the-Page Factors

When it comes to on-the-page-factors, ensure you have enough amount of text-based content, a very powerful link between all your web pages, and nice title tags. Part of your content and title tags should have the keywords, but ensure you don’t stuff them in the text. Write the keywords around your content, and not your content around your keywords.

Of-the-page factors on the other hand is more of reducing the codes in your web pages i.e. putting the codes in external files like Style Sheets and JavaScript and using a website design that will ensure your web content get indexed by the search engines.

3. Incoming Links

The last couple of years have seen many webmasters relying heavily on getting incoming links. Each incoming link is perceived by the search engines as a promise from the other website and the more links you get; the more trustworthy your website is to the search engines. Note however that you have to get links that are relevant to your website in that the sites linking to yours should have some kind of affiliation in terms of themes.

As long as you stick to the 3 main key points of SEO, with time you will notice you get a powerful web presence in search engines. Although you can do it personally if you have the time and knowledge, you can also hire an SEO agency to help you in that aspect. Having said that, don’t spare time but utilize the opportunities that the internet provides which can benefit you and your business.

Link Building and Organic SEO

Search engine optimization or organic SEO is a dawdling, steady but sure process. Getting top search engine results ranking takes a lot of time and link building forms a great part of that effort. For you to have a successful website and get the best search engine rankings you ought to have quality pertinent websites linking to yours. The quality and amount of links that you will require will be determined by how competitive the keyword phrases that you wish to optimize are.

You will find other webmasters putting their focus on quantity hence attaining numerous links fast. This isn’t advisable because it appears like you’re trying to manipulate the search engines. Familiarize yourself with the guidelines of those search engines that you are optimizing for, to get a clear idea of what to and not to do. When you seek links from other websites, put your focus on the quality of the link, how relevant are the pages to your website?

Does the link look natural? What is the link’s anchor text? These are few of the questions that you should ask yourself when thinking to optimize an off site link. Even though reciprocal links too have value, the invention of software that is able to automate the process has destabilized it. Additionally, do you really want to have a link on a low quality directory page? What is the value that you will get if such a page links to your website?

There are numerous easy ways to obtain permanent one-way links. If you don’t have a competitive keyword phrase, all you need might just be directories, which can also be an ideal source of relevant web traffic. Look for well established and well reputed directories and if possible, you can even ensure you’re listed in a particular niche directory for you to be able to increase your website’s relevance.

If you’re promoting, selling or using certain products, the product owner’s links can also be an ideal link source. If you can get their links, you will be better off. This you can do perhaps by offering a good testimonial in trade for a link back to your website. Article writing can be another way to get several incoming links as well as web traffic. There are certain websites which you can submit your articles to for free. The links will be valuable on the page of the article since the page will normally have very few or no links, and the articles will be relevant to the product or service that you offer.

Write press releases to publicize your new business, a new service offering etc. you may in the end get several links in addition to the fact that press releases tend to stay for long on the web. When all is said and done, ensure you provide very relevant information. Remember that when a potential customer gets enough information to be able to make a wise informed decision, they are highly likely to make a purchase. Just like you would want to link to a good website that has relevant informative content, so are other websites.  Keep your link building process gradual and steady from different sources and repeat the steps on and on and on.

How to Increase Your Search Engine Rankings

A lot of webmasters get frustrated when search engines change algorithms on a regular basis. However, there are some basic principles that don’t change, at least in years. If you apply the tips, you will be guaranteed of improving your search engine rankings hugely.

–         Avoid changing domain names too quickly. Google for example has this aging delay tactic for each new domain that it can take your domain name up to a year to get the keywords recognized in the search engines

–         Optimize the website for the target audience and not particularly for the search engines. Always put your website users first and think of the impression it will have on them.

–         Conduct an extensive keyword research – all else revolves round the choice of your keywords and phrases hence it’s very critical to select the best of the best.

–         Based on the results of your keyword research, design and even categorize the navigation and architecture of your website on that. Optimize your homepage for more general keyword phrases and the other inner pages for specific keywords. If you can, let the keyword phrases be your navigation words.

–         Your internal text links and all clickable image ALT attributes should be labeled as secretively as possible. As for the text links in the website, the phrases that tell about the pages one is clicking to should be used while the phrases that have the image codes should be used in case of image links.

–         Come up with convincing copies of the key pages of your website based on your selected keywords. Select a few keywords that are in line with a certain page that you’re working on and make your copy from them

–          Your keyword phrase should also feature in the title tag of each page. Search engines give some considerable weight to title tags.

–         Ensure you have a ‘link-worthy’ website because such engines will also categorize your website by the amount of links that it has. To ensure you get links from other websites, you have to have something worthy to offer them.

–         Optimize each of your keywords for all the pertinent phrases and don’t be tied down to one phrase or keyword.

Ensure your website is ‘crawler-friendly’ since search engines will use ‘crawlers’ to collect info from your website to be able to know how to rank it. This you do by creating links using HTML and not using JavaScript because ‘crawlers’ aren’t designed to read JavaScript. You can also make a site crawler-friendly by not designing it in Flash as crawlers can’t read it too hence will not be able to categorize it. Finally, ensure your copy isn’t text graphics but HTML. Although it may appear like a copy, a text graphic will be seen as blank by crawlers.

Search Engine Optimization for the Beginner

I have a question for anyone who has recently made a website or a blog?  What kind of traffic numbers are you really getting?  You know, you could have some of the best, intriguing content the internet community has ever seen, but it will not make any difference if your site is not listed in the search engine’s index.

Surely you have seen that whatever you might look for on Google’s search engine has numerous pages of results.  Let me ask you something?  Do you recall the name of the link you clicked on when you received your search results?  Yes, I know you didn’t.  My point is that you usually click on the links shown on the first page of your results.  I am sure that you rarely even glance at the results on pages 4 or 5.  The SEO community refers to the results on the first page of Google’s results as organic traffic, or natural traffic.  This kind of traffic is formulated by using keywords and content.

There is also another type of traffic that you can get, called pay per click (PPC).  The top pay per click ad program is Google AdWords.  People who use Google AdWords will pay Google based on the amount of money spent per click.  However, well established and top selling site owners will get the most benefit from Google AdWords.

Then, what do you need to do to get listed on Google and the rest of the search engines?  Well, there are tons of programs available on the internet that insist your website will get in Google’s top rankings if you buy it.  Listen, these programs will give you sticker shock.  You really do not have to pay to get the top spots.  All you need to do is have original and subject appropriate content.  This is why cramming a bunch of keywords into your content is never a good idea.  When you write, do not write for search engines, write for your readers.

Use the tips below to keep up with organic traffic.

1.  Sign up at Google Webmaster Tools.  The URL is http://www.google.com/webmaster/tools .  Don’t worry, it is absolutely free.

2.  Add your website and verify it at Google Webmaster Tools.

3.  Give your sitemap to Google.  This helps Google’s web crawlers to get access to every page on your site.  But, if you use Blogger Blog Service then just give your Feed Burner Feed URL to Google in place of a sitemap.

4.  You can relax now; Google is going to give you tons of traffic and ranking data.

If you need further assistance, you can find over a thousand help topics in the Google Webmaster Tool’s Help area.  Now that you are acclimated to the search engine community, enjoy it!

Basic SEO Still Important

The basic techniques behind SEO, or search engine optimization, will likely always remain important for best SERPs (search engine results pages). The goal of search engines is to present results of queries that are as relevant to the query as possible. Increasing a page’s position in the SERPs can be as simple as reviewing the basic SEO techniques applied to that page.

Keywords are perhaps the most important consideration for SEO. Ranking high in the SERPs for the wrong keywords is just vanity. Utilizing tools on the web, such as Google’s keyword tool will help provide the desired keywords. While the entire site needs to be optimized for all of the desired keywords, individual pages need only be optimized for a few.

Keyword placement is equally important. The keywords need to be present in the meta-data, title, the headings, and within the content as well. While the meta tags in the HEAD section of the page are said to be largely deprecated by Google, other search engines are said to utilize them. However, Google and others do display the description meta-tag for the link description on the SERPs, and that description can be quite an effective lure for the surfers querying the engine. The title tag, also in the HEAD section of the page, should also have as many keywords appropriate to the content as can naturally be included. Keyword stuffing the title tag will only hurt both the SERP, the readers eyes, and possibly the site’s ranking altogether, so natural is de rigeur. The content, if possible, should be broken into sections by headings, and those headings, like the title, should also contain as many appropriate keywords as naturally possible. The content itself must contain as many of the keywords in as much density as is naturally possible. Again, keyword stuffing will ultimately lead to penalties by the search engines, but two to five percent is usually quite effective when applied with other SEO techniques.

Links are gold, if they’re to and from good neighborhoods and related to the content on the page as well, but they are golden to search engines with relevant anchor text. Keywords need to be in the anchor text and almost as important within the alternate text for links. Further, internal linking is almost as important as external linking, and external linking is almost as important as inbound links. Finally, the link text, anchor text and alternate text all needs to be natural.

While arguably the top three basic techniques, these techniques by themselves will greatly impact the SERPs for a page as well as the page’s site. Indeed, as a site matures and evolves, keywords can change as can links, so it is advantageous to review the SEO that has already been implemented.