Social Bookmarking Software – Is It Worth The Money?

Time is money in any business, and that’s especially true when applied to internet marketing. The fact is, that having a great website full of superb sales copy, a killer product and even a large mailing list at your disposal is no longer a guarantee of online sales. If you want to guarantee long term traffic and consistent sales then you really need to spend a lot of time on search engine optimization.

SEO can be split into 2 broad categories; on page and off page. On page optimization should really be done at the website design stage and covers such things as keyword research and optimization and making sure that your sites layout is clean and that you are registered with the major search engines. Off-page optimization, however, is a much longer term task, and it’s here that good search engine optimization software can really help you with your efforts as well as save you time and money. The main end result of any off-page optimization campaign is to build back links to your site.

The reason for this is that back links are still regarded as one of the major determining factors of a sites authority in the eyes of the search engines. Simply put, the more high power, relevant back links you have, the higher your site will rank for any given keyword. The problem with building back links is that it’s boring and time consuming, and many internet marketers simply don’t enjoy doing it. They would rather move on to developing the next site and marketing the next product than pumping out articles or forum posting in order to get back links. Of course, these talks can be outsourced but this can be an expensive task if there are thousands of back links to build and you lose a great deal of control over your sites promotion. It only takes one rogue freelancer to wipe your website from the search engines, and you could lose months or even years of work.

The good news is that there is now a booming market in search engine optimization tools that will automate many of these processes and all for a fraction of the cost of hiring a freelancer. You can start off with keyword analysis tools that enable you to generate huge keyword lists, analyse the competition and even determine how much it will cost you to run a PPC campaign, all within a few minutes. There are also many dubious packages that enable you to post forum and blog comments automatically although these have gained a reputation as being spam generators and are frowned upon by many ethical marketers – I strongly suggest staying away from them. A better solution is to use a social bookmarking automation package. This type of software can automate the creation of accounts, schedule bookmarking runs, crawl your website to get a list of URL’s and keywords and, of course post thousands of bookmarks in a single run. Even the most advanced social bookmarking software usually costs only a few hundred dollars but can save you many times that in terms of time and money spent outsourcing the task. I highly recommend using Bookmarking Demon. At $147 it is certainly not cheap, but with the rankings you can achieve with it (especially for long tail keywords), it is worth each penny.

Since they usually cost a few hundred dollars at most, software packages that automate your search engine optimization tasks are well worth the money. They can save you a lot of time and hassle while enabling you to remain in full control of your promotional efforts.

Social Media and SEO

The majority of today’s business owners utilize social media for their company’s SEO, or search engine optimization.  In our technologically advanced world, everyone in the home and the work place makes use of the internet.  So, with all of this information floating around with thousands of spam ads, dangerous ads, and useless junk, how can you get your ad campaign to stand out against the rest of these obstacles?  The answer to this query is Search Engine Optimization, or for short, SEO.  What is SEO?  It is a categorical application.  This application uses efficient keywords that will give results in search engines.  When a webmaster makes use of SEO, his customer will be able to find and purchase products with ease.  With the ever growing amount of information, customers are getting lost when trying to find the products and services they need.  This is why any successful business owner needs to apply SEO to his or her company’s practices.

Search Engine Optimization is an important part of social media; its backbone if you will.  To explain how, let’s say there is some information written about a product we will call TOGOS.  The content in the article or post needs to relate to the subject of TOGOS, and the keyword, TOGOS, needs to be used as much as possible while still retaining the meaning of the subject matter.  Also, the written content needs to contain useful information, product reviews, product background, and any claims to fame or testimonials about the TOGOS product.  Social media will make use of networking, links, and forums that relate to TOGOS and the company that produces TOGOS.  However, social media would not work without using SEO.  Search Engine Optimization keeps information consistent.

The whole reason for using social media is to get viewers.  There are tons of ways to get people to read your site’s content, but you must rely on SEO to help guide them through the dizzying array of information, so they can find your website.  Once you accomplish that, social media can take over to keep the customers that came to your site.  Vendors go to many sources to keep tabs on the way a product or service is developing and thriving: chat rooms, forum posts, blogs, and online networking.  SEO and social media are the marketing tools of choice for any company who wants to know more about how the market relates to their products and services.  So, SEO pulls the customers in, and social media keeps them coming back for more.

Social media is the biggest part of not just SEO, but also marketing in general.  And some social media tools will not cost the user a dime.  Yes, you can optimize your website or blog for free.  SEO strategies are effective when they are implemented while keeping the following in mind: what search engines look for.  Search engines seeks out websites that have a relationship with other, relevant websites.  Social media will work for anyone, as long as they know how to use it to their advantage.  It is the social part of advertising.  Social marketing creates relationships by communicating through blogs, chat rooms, et cetera; it is the top tool for reeling in customers to your website.

10 Social Media Optimization Tips & Tricks

The latest buzz within the world of Web 2.0 is using social media sites such as Twitter, Facebook, MySpace, Digg, Yahoo Answers and Wikipedia as conduits with which to optimize your own personal or corporate Web site for search engines. SEO and SMO “Experts” reside around every URL and for a fee they’ll help you optimize your site and guarantee high-ranking placement on every search engine page. Most of them fail to mention what they mean by “high-ranking”. The basic premise is that they’re going to provide a magic bullet that will propel your Web site into the search engine stratosphere. Truth be told, you can actually do a few things yourself to promote your Web site across the social media webscape. Following are 10 tips and tricks that will help you do that. These tips assume that you’ve already done the basics such as create a Facebook group or a MySpace group.

1. Content, content, content! – Things change quickly in today’s world. Up-to-the-minute really means up-to-the-minute. Continually educate yourself on the new tools available and keep your content relevant and updated.

2. Submit content to related sites – Not all of your content is HTML. Podcasts, PDFs, Videos and photographs should be submitted to other relevant social media sites. This will help push links back to your Web site.

3. Easy tagging and bookmarking – Use a very visible bookmark or tag button on all of your content and encourage users to bookmark and tag your material.

4. Promote co-creation and mashups – Allow other people to use your content. Syndicate through RSS so that other users can create mashups. Allow other sites to embed your videos and audio files.

5. Get involved – If you have a discussion board, be a participant. Go to other social media sites and offer your expertise. This will help bring more users to your site.

6. Be your own knowledgebase – Create content that users can actually learn from and be willing to answer questions about your product or service in a “live” environment.

7. Provide incentives for users – A wiki that allows visitors to add content to your site is an excellent way for you to reach out and thank them for their contributions. Always provide thanks and encouragement to your users through these types of outlets.

8. Be real – Avoid using a fictional name. Be who you are and be honest. Users are savvy and being fake will be a detriment to your business.

9. Understand your target audience – Analyze your demographics and focus your resources on the social media sites where your target audience hangs out. For instance, Facebook provides an outlet for the mid-twenty-somethings to the fifty-somethings. If this is your audience, go for it.

10. Create more links – Having linkbacks and creating links on your site is one of the easiest ways of boosting your popularity or search ranking. Provide ways for your audience to link to your site. Create a blog, white papers and organize your content so that linking to it is painless.

Social media can be a powerful tool in your search engine optimization toolbox. If you use it correctly and put in a bit of hard work, you’ll reap the benefits of higher visibility among your target audience. Who knows? Maybe you’ll become the expert and be able to offer a whole new line of services within your current business.