Tips on Shopping Cart Search Engine Optimization

When you are managing an e-commerce store online, you need to remember that your product pages are the “money pages” of your website. More than any other page in your website, you need to be able to make these pages as readable as possible to search engines. This is a very important area that you should focus your efforts on. A mix-up or a confusion of URLs inevitably happens. You need to check on this all the time so that your product pages are absolutely search engine friendly.

It is best that you always keep an eye for changes that might keep search engine crawlers from spidering your product pages. These pointers would increase the readability of your product pages and will help in your overall search engine optimization efforts. You do not want to lose that precious sale so read on.

Try to name your folders as uniquely as possible so that confusion would not mess up with your product naming and the names of the categories that they are in. Try to avoid changing the labels if you are using subdirectories. Always be on the look out for major changes in your lists to always keep it organized. Other stores that do not use subdirectories lose a level of control by not having them.

Avoid using URL parameters on the product level pages. Think about keeping the URL as short as possible. The product name can be three to five words to make sure each one is unique and stop words should be omitted. When using tracking parameters, it is wise to write the information to a cookie and 301 to the proper page.

Always use the product name in the URL and do not put extra words. It is not effective to use alpha/numeric ID to replace the product name. You may have memorized the sequence being the webmaster, but potential customers using search engines to get to your site is oblivious of it. It is good practice to make sure that the product names, titles and product descriptions are kept unique.

You need to always put a sitemap that links to all your product categories and pages. Using a dedicated HTML products-only site map should be used if you have a large number of products. This is one of the best ways to serve the purpose of search engine optimization on your site. Search engines will find it easier to index your product pages even if you are using complex scripts on your template that search engine spiders cannot read.

A 404 page showing up when a product is out of stock is a bad idea. You need to keep the page up instead by showing a note saying that the product is not available for purchase. The occurrence of a 404 page must be avoided at all costs.

Your main focus when maintaining such a site is the effect that the changes may have on the ability of search engine spiders to evaluate your product pages. Keeping your list organized by assigning unique labels or names to each item will help in this process. Confusion in the URL, no matter how subtle, may affect the optimization of your site. For websites of this site, it is not much a question of relevancy as your content is itemized. It is now a matter of showing order in your lists.

SEO Hosting For Webmasters Who Are Serious About Search Engine Optimization

Many webmasters run more than one website. In fact, if you are a seasoned internet marketer then the chances are you run dozens and possibly even hundreds of them. There’s always the temptation when setting up one of your new website to thrown in a couple of links to other sites you own. Of course, this has the effect of driving traffic between sites that you own and so making the most of your visitors. If you are lucky enough to have high page rank sites in your network, then these back links are very good for search engine optimization purposes. Of course, the real benefit is that you have complete control over these links including the anchor text, and making sure that they stay there forever.

However, the search engines, as we all know, aren’t stupid and they have taken this way of linking sites together into consideration. Interlinking between your own websites will probably hurt your search engine rankings and you may even be penalised or have your site de-indexed. The problem here is of IP diversity. You see, if you have a shared hosting account as most of us do, then no matter how many websites you have and how many domains you own they will all be sitting on the same IP address – and that’s a dead giveaway when it comes to interlinking structures.

There is a solution, however, and that is to change over to one of the many SEO hosting specialists. These companies will offer you a block of different C-class IP addresses, which means that, as far as the search engines are concerned, the sites are not related in any way, other than by the links between them. In fact. Some of the SEO hosting services actually split your account over different data centres which means that you also have geographic diversity as well. Most good SEO Hosting packages offer a minimum of 5 different C-Class IP addresses, and it’s usually possible to bolt on more of you need them. When you consider the cost of buying back links or the time involved in getting them yourself, then simply using this type of hosting can actually work out cheaper in the long run, given the interlinking possibilities.

Another alternative to shared SEO hosting is to go to a dedicated server, which although a lot more expensive does offer much more power in term of the hardware and bandwidth available. Most dedicated server packages are also available with a range of C-Class IP addresses on request.

So, if you need to inter-link your own websites be sure that you maintain IP diversity. Failure to do so will seriously affect your search engine optimization efforts and may even lead to your sites being de-indexed as a result. A good SEO hosting specialist is definitely recommended if this is something you want to do.

Combining Keywords in Search Engine Optimization

It is not enough to select the keywords that will give you optimum results in search engine optimization. Some other factors affect your website’s rankings. This could be your website’s structure, keyword placement or the interplay of keywords in your content. This article will discuss some major points in the process of combining your keywords to achieve the desired results.

One needs to bear in mind that no matter how much effort you pour into keyword research, results will always depend on the behavior of people performing searches. What a website owner needs to do is to further do some brainstorming as to how you could combine your keyword lists.

Combining your keywords and adding some other words to the main ones will improve your rankings. It is because long tail keyword searches are often used in search engines. Give it some thought. The keywords that you are promoting may help in the highly technical and complex world of search engine optimization but look at things the way the real world does.

You may have an ongoing keyword promotion and everything is all set to fire up your rankings online. That is something positive. Apart from this, you need to focus on how people perceive the words to be something of use in search engines. If you have a keyword like “machinery”, you may want to add words that are associated to it and serves your purpose best. You can come up with something like “machinery parts” or “used machinery”, if your website discusses topics related to it. Depending on the market segment that you belong to, you can decide to make the combination of your keywords more purposeful.

You need to make a list of keywords and sort them in descending order. It should be arranged in the order of their perceived importance. You also need to make use of these keywords to compliment your content if they show in your meta tags. It is important to make sure that your keywords, no matter how they are assigned, should reflect in your content and the overall make up of your site to justify their use. It’s a good idea to use the Google AdWords Keyword Tool to research keyword volumes.

Discard keywords that you think may not be used frequently in searches. You may come up with just a short list of effective keywords to be able to focus on a selected number of keyword combinations to be used. Your keyword list should work best with your marketing efforts and the general presentation of your website. This is because search engines will be able to determine the relevance of the text or keywords you use and should always reflect on your content.

A wise selection of keywords will give you more room to build on keyword combinations and will result in higher ranking when used properly. Stuffing your website and content with keywords will not do you any good. Excessive use of keywords will result in the search engines decreasing the value of keywords found on your website and is referred to as “keyword stuffing”. Caution should be observed in publishing your website and its content.

Once you have determined ways on how to improve your keyword combinations, you will be sure of the worthiness of your website in search engines. It is all a matter of selecting the most effective keywords to use, combining them with other keywords to determine purpose and applying your keywords wisely into the content. Neglect in this aspect could result in the deterioration of your website’s credibility in search engines.

Local SEO for Your Business

More and more people are turning away from localized print media, and towards online searches, to find what they need. This includes the major search engines, of course, but also online yellow pages and directories.

This means that the SEO work that you do for your site needs to be increasingly more localized. Let’s say a customer wants a local source for craft supplies. “Craft supplies” as a Google search, yields 19 million hits scattered all over the world. The customer would certainly refine their search to their local area. “Craft supply stores Portland Maine” brings it down to 21 thousand. More importantly, the first few pages are filled with local names and addresses, plus a map.

Therefore, it is important to localize your keyword choices. This gives you a much better chance of landing nearer the top of the results list.

More and more searches are zip code specific. Using the above example “Craft supply stores 04101” comes down to 6 thousand hits, mostly all local.

You may have both an ecommerce and a local brick-and-mortar presence. In this case you have to walk a fine line between the two. A good way to solve this problem is to use different pages and include a site map. In this way you can use location specific keywords, like your zip code, on one page and general ecommerce specific terms like “We ship anywhere”, for example, on the other. The search engines will note and credit your site map for all relevant words but you haven’t had to jam too many keywords onto one page.

In addition, many people use internet searches to find information, not just goods and services. Let’s say our craft supply customer first needs some help and then will later need a product source. There are two good ways to attack this problem, speaking SEO wise. First, offer help on your site. An FAQ section or perhaps even a chat room would bring the traffic to you if your site were search engine optimized to get this type of traffic.

Another way to benefit would be to try to establish as many links as possible with the purely informational sites. Post articles and contribute to blogs and forums that are, in this case, “craft supply stores Portland Maine” specific. Conceptually, this is much like using local classified ads were in the old days. It’s a link.

The internet is both global and local in its scope. You need to be both too if you are to maximize your site’s success. I call it “Glocal”… and the ‘G’ does not stand for Google in this case 😉

How to Use Articles to Get Listed In the Search Engines

When you decide to take your products and services to the world of ecommerce, your first focus is likely the development and launching of your website. Right along with that should be plans to get your site noticed by the search engines.

There are over one hundred million websites so the competition to be noticed is fierce. The primary method used by most people that are looking for something online is to use a search engine. Studies have shown that people rarely read past the first few pages of results. Here are a few ways to help get your site ranked higher on the search engines’ results lists.

Produce and distribute articles about your site. Keep them informative only. Do not “sell” your products and services. That comes later, after they visit your site. Don’t make your articles too long. Somewhere in the 300-550 word length has the best chance of being published, unless you are writing for a specific site that uses a longer or shorter format.

Be sure to include a reference at the end of the article that briefly describes your site, but most importantly, contains a link to your site. Somewhere in this reference area you need to use the same keywords that are in the home page of your site. Search engines will follow this link to your site and look for relevancy. Using the same keywords provides this.

What if you are not a good writer? You still have two choices. You can search for an article that describes a site that is similar to yours. Use that article as a reference for your writing. Be sure that you have not copied it in any way. It is a reference only. If that still doesn’t work, there are professional writers that,  for a fee, will write articles for you.

Now that you have your articles written, it is time to get them distributed. There are many online sites that accept articles. Use a search engine query such as “ezine sites” and you will quickly end up with more choices than you could possibly ever use.

There are also sites that will distribute your articles to these directory sites for a fee. These can be very effective and a real time saver. However, if you go this route, start slowly and gage the results carefully before committing substantial resources. There are so many online article directories that you can access by yourself. You don’t have to use paid sources.

It is essential that your site be ranked as high as possible in the search engines’ results. Writing and publishing relevant articles that mention your site is one of the many good ways to do this.

7 Deadly Sins of Search Engine Optimization: How to Avoid Them

Optimizing your website for major search engines can provide much needed exposure for your company or product. A properly planned and executed SEO strategy can make a significant difference in your company’s placement within search engine results and allow your potential customers to locate your website easily and quickly. However, many companies fall prey to serious mistakes in their search engine optimization strategy. Here are seven of the worst.

• Failure to adapt to changing search engine ranking methods & algorithms: When Google 2.0 was implemented in May 2007, the face of website rankings changed forever. Known as Google Universal Search, this new blended method of arranging search results caught many companies off guard and left them scrambling to recoup their position in this new ranking system. Companies who depended on keyword saturation to guarantee their spot in the rankings were hardest hit. Conversely, websites that incorporated a variety of media including tagged images, videos, and blogs found their rankings improved and their placements more advantageous. Today, most successful companies incorporate some form of blended-search-engine optimization on their websites.

• Failure to provide useful and informative content: Today’s search engines can distinguish the quality of content on your webpage. Its ranking is determined according to a complex algorithm that has as much to do with information delivery as keyword frequency. Of course, your users benefit from useful, objective information as well; this can lead to more return visits and increased sales. Providing clear, well-written information is essential when optimizing your website for the major search engines.

• Failure to proofread: A misspelled keyword or metatag can cost you page views. Misspellings and grammatical errors on your landing page can have a similar damaging effect on the impression you give to potential customers. Like it or not, your company is judged by the quality of its web offerings. If your website is shoddily designed, has non-working links, and looks unprofessional, customers will look elsewhere for their needs. Don’t submit your website to the search engines until you’re certain it reflects the professional image you intend to project. It’s trite but true; you never get a second chance to make a first impression.

• Failure to build a link exchange program: One way that search engines utilize to determine the ranking of your webpage is by noting the number of sites that link to it. However, the quality of your links matters as much, if not more, than the number you have. It’s essential to build links that will drive business to your site, whether they are blogs, review sites, or companies with complementary services to your own.

• Failure to include unique keywords: While the basic keywords that define your business are necessary inclusions for your optimization, it’s helpful to think outside the box to a degree. Include unusual keywords and synonyms as well (build separate inner pages for these keywords); these can propel your website to the top of the rankings for such keywords.

• Failure to update, upgrade, and keep current: Even highly-ranked sites should be constantly adding content and improving the quality of their existing material. By providing new and added benefit for users, companies can also improve their own visibility on major search engines.

• Failure to diversify: Most companies dedicate themselves solely to their own particular niche business. This limits their positioning to their own narrow field, rather than allowing for rankings in related fields. While it’s not particularly productive to add content that has nothing to do with your field, it’s a good idea to include some closely-related material to inform your users and attract views. While visitors to your site may not be in the market for your services currently, they’re more likely to remember and bookmark your site for a later time when they are.

Why Including Keywords Within Your Title Tag And Headers Is So Important When Applying SEO

One area of which many webmasters are very aware is the need to apply SEO standards to the sites they maintain.  The reason SEO is so important is because it is the primary way your niche audience can find you when attempting to locate you with regard to products and services you offer on your site.

There are many elements that must be considered when administering proper SEO procedure one of which includes assuring the site is designed properly in accordance to SEO standards.  This means there should be no heavy graphics employed, the site design should be clean and easy on the eye and highly navigational, and the content should be full of rich keywords at proper levels of density.

That said another area where you will want to place all of your appropriate keywords which are connected to the theme of your site is within the top portion of the http coding.  You will want to place your significant keywords inside the title tags as well as other areas such as your headers.   The reason placing your keywords within these fundamental areas is so important is that the search engines when initiating a search based on your keywords will naturally spider their way to the top of your site in order to locate words relative to inquiries.

Can you see how a site heavy in graphics may present a problem for the search engines in this regard?  If you must employ a graphic then it is recommended you move the graphic further down on the page.  Flash requires quite a bit of space and can also cause your page to load much slower:  therefore when making your site search engine friendly it is suggested graphic usage be applied very minimally if at all.

When you are in the process of effective site design relative to SEO it is suggested you place the keywords associated with your products within the http coding areas first and then add them to the content.  In this way you will be assured once the search engines start performing a search in order to find your site they will have no trouble in locating it successfully.

Also, aside from the Title tags and headers on your site keywords should be placed as well in the title of your article within your content in the first paragraph, the body several times and ending paragraph.

By following these simple principles you have in effect fully optimized your site.  However, one thing you will want to continually monitor is your keywords.   You will want to assure you have chosen the proper keywords in order to convert prospects into customers and subsequently into sales.

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