This article tackles a much discussed topic in the internet community, more specifically SEO. Webmasters and even clients always wonder on the right kinds of links to use and how they can get the links. We will not talk of reciprocal links in this article, due to the availability of better alternatives and because of the fact that the effectiveness of these links apply to a very small percentage of websites. Here are the major links you would want to have on your website.
1. The natural one-way links
This happens to be the safest way to link build as far as search engines that look at the ‘aim’ of links. These links are mainly based on resources and good content although they happen to be the slowest. If you are just setting up a new website, ensure you submit some of the one-way links to niche web directories, not undermining both paid and unpaid industry-specific directories.
You should however start with a few trustworthy directories although you shouldn’t have over 15% of all your links coming from them. To say the least, these links will drive highly qualified traffic to your website and can be a great bargain. The web directories will give your website a lot of natural one-way links, at a substantial natural rate of growth. The mixture of speed and type is quite helpful. You should ensure you get websites that will profit from giving their users your web content.
2. Linkbaiting (link bait)
It requires a lot of creativity, is not as easy but it’s worth every bit of effort. Linkbaiting is simply the videos, content, images or anything you include in your website with the aim of increasing links to it. When talking of what the ‘bait’ will cost you, it offers a very effective and cheap way to get links. Because all the links created will appear natural to the search engines, it currently has no negative effects from search engines. When you complement linkbaiting with social bookmarking, all networks linked to these links will become even more valuable to them.
3. Paid links
Paid links are ideal for sites that have a lot of content on their pages and have been in existence for many years. They offer outstanding short-term benefits. Because such sites have been in existence for many years, they contain numerous natural links to them. Paid links are ideal for websites that have been established for many years and aren’t recommended for upcoming websites.
Ensure you link with websites whose niche complements your site’s niche and those that are rich in content. Evaluate the links thoroughly by looking at the age. The latest effect as reported by Google is that websites that are found beyond the top 30 in the search engine results page affect those which do a lot of link buying.
Bad links and their results
Outbound links have a crucial role to play in how search engines will determine websites that are in your ‘neighborhood’. Needless to mention, a bad neighborhood will have a negative effect on your search engine rankings. Free For All link pages and link farms are examples of this category of links that should be avoided. Although a small amount of bad links wouldn’t affect your website, just avoid it and ensure your website isn’t associated with any of the bad link patterns.