How To Determine Keyword Density When Writing Articles In Regard To SEO Standards

Many individuals nowadays are still sticking to the old rules of SEO density requirements:  the following article will address how this thinking may have the major search engines casting a discernible eye in their direction.

First and foremost the old line of thinking that you must provide a density requirement of two percent to three percent no longer applies.  The new thinking is to provide SEO density at a ratio of one to two percent.  This simply means if you were to write a five hundred word article you would want to inject keywords within the body of your content at minimum of five times and at maximum ten times.  This line of thinking holds true whether you are writing for the article directories or supplying content to your own static web pages or posting to your blog.  Anywhere you write on the web you will want to make certain your content does not lack as to information relative to the consumer who is reading it and hold the reins on too much keyword stuffing.  In order to test this theory read through your content and if it is full of redundancy as far as the keyword combos you have used then you may have overstuffed.

A nice neat approach in writing content and employed by many content writers as well as webmasters is as follows.  Write cognizant of the precise places you need to place your keywords however write as free form and natural as possible.  Place your keyword in the title of your article as well as two additional sub-headings within a five-hundred word article and once in the first paragraph as well as the last and you should be sufficiently keyword optimized.  Further your article will not come across as maxed out with keywords.  Overstuffing can prove to be so distracting that your audience actually misses the point of your article.  By inserting keywords each time within the locations described you merely have to truly concern yourself about incorporating significant keywords within two areas of the organic content and the other three areas of placement within titles and two subheadings.

Many times the keyword density ratio can be raised if you are constructing a point-by-point article where you are listing ways of how the consumer should perform particular tasks.  This will not appear nearly as obvious as when you are writing content within a straight informational format.  Therefore keep in mind you may insert your keyword a maximum of up to ten times within your article and a minimum of five times.  The ten insertions point to a density ratio of two percent for five hundred word articles and keywords inserted five times within content equals a density of one percent.

How to Use Articles to Get Listed In the Search Engines

When you decide to take your products and services to the world of ecommerce, your first focus is likely the development and launching of your website. Right along with that should be plans to get your site noticed by the search engines.

There are over one hundred million websites so the competition to be noticed is fierce. The primary method used by most people that are looking for something online is to use a search engine. Studies have shown that people rarely read past the first few pages of results. Here are a few ways to help get your site ranked higher on the search engines’ results lists.

Produce and distribute articles about your site. Keep them informative only. Do not “sell” your products and services. That comes later, after they visit your site. Don’t make your articles too long. Somewhere in the 300-550 word length has the best chance of being published, unless you are writing for a specific site that uses a longer or shorter format.

Be sure to include a reference at the end of the article that briefly describes your site, but most importantly, contains a link to your site. Somewhere in this reference area you need to use the same keywords that are in the home page of your site. Search engines will follow this link to your site and look for relevancy. Using the same keywords provides this.

What if you are not a good writer? You still have two choices. You can search for an article that describes a site that is similar to yours. Use that article as a reference for your writing. Be sure that you have not copied it in any way. It is a reference only. If that still doesn’t work, there are professional writers that,  for a fee, will write articles for you.

Now that you have your articles written, it is time to get them distributed. There are many online sites that accept articles. Use a search engine query such as “ezine sites” and you will quickly end up with more choices than you could possibly ever use.

There are also sites that will distribute your articles to these directory sites for a fee. These can be very effective and a real time saver. However, if you go this route, start slowly and gage the results carefully before committing substantial resources. There are so many online article directories that you can access by yourself. You don’t have to use paid sources.

It is essential that your site be ranked as high as possible in the search engines’ results. Writing and publishing relevant articles that mention your site is one of the many good ways to do this.

Social Media and SEO

The majority of today’s business owners utilize social media for their company’s SEO, or search engine optimization.  In our technologically advanced world, everyone in the home and the work place makes use of the internet.  So, with all of this information floating around with thousands of spam ads, dangerous ads, and useless junk, how can you get your ad campaign to stand out against the rest of these obstacles?  The answer to this query is Search Engine Optimization, or for short, SEO.  What is SEO?  It is a categorical application.  This application uses efficient keywords that will give results in search engines.  When a webmaster makes use of SEO, his customer will be able to find and purchase products with ease.  With the ever growing amount of information, customers are getting lost when trying to find the products and services they need.  This is why any successful business owner needs to apply SEO to his or her company’s practices.

Search Engine Optimization is an important part of social media; its backbone if you will.  To explain how, let’s say there is some information written about a product we will call TOGOS.  The content in the article or post needs to relate to the subject of TOGOS, and the keyword, TOGOS, needs to be used as much as possible while still retaining the meaning of the subject matter.  Also, the written content needs to contain useful information, product reviews, product background, and any claims to fame or testimonials about the TOGOS product.  Social media will make use of networking, links, and forums that relate to TOGOS and the company that produces TOGOS.  However, social media would not work without using SEO.  Search Engine Optimization keeps information consistent.

The whole reason for using social media is to get viewers.  There are tons of ways to get people to read your site’s content, but you must rely on SEO to help guide them through the dizzying array of information, so they can find your website.  Once you accomplish that, social media can take over to keep the customers that came to your site.  Vendors go to many sources to keep tabs on the way a product or service is developing and thriving: chat rooms, forum posts, blogs, and online networking.  SEO and social media are the marketing tools of choice for any company who wants to know more about how the market relates to their products and services.  So, SEO pulls the customers in, and social media keeps them coming back for more.

Social media is the biggest part of not just SEO, but also marketing in general.  And some social media tools will not cost the user a dime.  Yes, you can optimize your website or blog for free.  SEO strategies are effective when they are implemented while keeping the following in mind: what search engines look for.  Search engines seeks out websites that have a relationship with other, relevant websites.  Social media will work for anyone, as long as they know how to use it to their advantage.  It is the social part of advertising.  Social marketing creates relationships by communicating through blogs, chat rooms, et cetera; it is the top tool for reeling in customers to your website.

How To Get Indexed By Google

Google is by far the largest search engine on the net. It is actually lager than its next two competitors combined. If you have a new site, it is important that you get it recognized by Google as soon as possible. There are many ways to do this and a whole field; called search engine optimization (SEO) is devoted to it. Here are a few of the often overlooked techniques.

Unless you only have a one-page site, be sure to include a sitemap. If your site is large or complex, this is a difficult task but it is even more important then. Your visitors may or may not read your site map, but Google, and other search engines, will. This gets them to notice all of your pages. Google has a site map tool available but it is very Google specific. If you create your own site map, it will also get noticed by other search engines. Be sure to also create a XML sitemap and submit your site and the xml sitemap to Google Webmaster Tools (you can sign up for free with your Google account). You can create a free xml sitemap at xml-sitemaps.com

Blogs are searched and indexed by search engines. You can participate in others’ blogs or create your own. Google owns a site at blogger.com, where you can create your own blog for free. Since it is owned by Google, you can be sure that blogs created here will be noticed by them. It’s very important to include a link to your site in your blog. Keep your blog informative. Do not use this blog to sell your products, rather keep it for useful information dissemination – over time this blog will be valuable.

Yet another method to be picked up by search engines is to create and publish articles. There are many online directories that will accept your articles. Inside the articles you must again be sure that you have included a link to your site. Try to use the same keywords in the articles that are used on your site. Keep the articles short, 400 words is optimal, unless you are dealing with a directory that specifically wants more or less. Create, or purchase the rights to, original work. Never take others’ work verbatim without crediting the source. Some article directories will not allow links within articles – use the resource box to put in a link to your website in such a case.

Remember that any work you do along these lines will take weeks, sometimes months, to take effect. There are over 100 million websites worldwide, containing over a billion pages. It takes even the fastest computers some time got get through them all.

There are many ways to optimize your site. These are just a few suggestions. For more information, do a search on your favorite search engine for “SEO techniques”, “SEO tips” etc. It will yield over two million hits but will serve as good starting point for refining your search.

How can your Website be indexed fast?

It’s important to first understand what getting indexed means. Note that all search engines will have a cache of each web page found in their index. In simpler terms, search engines keep a copy in their records of each web page that they visit. When you search something on the search engine, the results will have a list (normally ten results per page) of all relevant pages that pertain to your search. Each result will have a live ‘link’ to the page and a ‘snap-shot’ or ‘cache’ of the page that was recorded the last time the search engine spider visited the page.

Your first step to getting indexed is having a website, most importantly one that is yours. It will only cost you $8 to have a domain name registered, and around $5 monthly for pocket-friendly hosting, and $10 monthly for a great quality hosting plan. For fast indexing, it’s advisable to set up a blog on your website. While you can use any blogging software available, WordPress is currently the best. With a great quality hosting, it will have Fantastico and cPanel scripts. Fantastico which has around 50 scripts can be easily installed on a server, and WordPress is among the 50 scripts. Better still, you can install WordPress manually.

Once you have the main barebones websites (the home page, half a dozen pages full of content, and a sitemap that will link the pages together) you can then get indexed by search engines. You can opt to submit your website for indexing to search engines, although it tends to be quite slow. As such, the blog comes to play here. Make sure each day for the first few weeks or months you post messages or articles to your blog. The posts have to be in line with your site content, and very interesting.

Make up your blog in such away that it will automatically “ping” your blog directories each time you post something new. This is what happens…Yahoo, Google, MSN etc are always in search for new content to give to search visitors and the most likely place they search for this content is on blogs. Search engines love blogs as they are normally updated regularly and are always very dynamic – as opposed to web pages which always remain unchanged for months or even years.

If you update your blog daily by having fresh content posted, be guaranteed to get noticed easily by the search engines and they will soon be crawling up on your blogs each day. You can then add a link to your site map or home page in your blog’s menu or as a signature at the end of the blog. In addition to loving fresh content, search engines love links too. If the search engines locate a link anywhere that they’ve never seen before, they note it down and follow it to wherever it will lead them. So if the link is on your blog, ensure it leads to your website. Ensure the link leads to your website by clicking on it to be certain it does.

MSN and Yahoo and Google and the rest of the search engines will list your web pages as soon as they locate them, and will afterwards index the pages in a few days. Once indexed, they will appear in the search engine’s result page.

Search Engine Optimization and Content Development

No matter how extensive your SEO tasks have been, it will all go to waste if you do not give much focus on how your content has been developed. Search engine optimization is all about getting the rankings you desire by making your website worthy of favorable evaluations by search engines. Relevancy is determined by the quality of your content and how your keywords are placed to compliment the over all structure of your website.

Please do not mistake effective keyword placement with “keyword stuffing”. Make sure that you always use your keywords or keyword combinations with a purpose that is evident in your overall marketing framework. Remember that search engines since way back (actually since several years) have the ability to assess your content pretty close to how a human being does.

Optimizing your site would also gain leverage on how you place your keywords into your content. You need to structure your content in such a way that users and search engines will see it as an authority in the field. Before you think about keyword placement, there are some other factors to put in place so that your keywords would blend well with your website structure. Adding engagement objects like video and images that are properly optimized would do the trick.

It is useful to note that search engines are not totally blind to images and video. Search engines will be able to spider these if the codes are easily read and that these materials on your website are reflected in your website text or keywords. Adding engagement objects would not hurt at all especially when it compliments your marketing strategy. Almost all websites need to be interactive.

Work on the title tag. It is best that your title tag contains your main keyword and that it is as descriptive as possible. Websites that rank high in search engine results display a list of their best search terms in their site’s meta description. You need to include these search terms and form two-word or three-word phrases that show these while making sense to visitors. Make sure that your message will not lose its solidness in doing so. This is because some search engines focus on the meta description and some concentrate on the content in your pages.

Link your pages correctly. Exposing your pages by way of a sitemap or anchor texts will surely optimize the entire framework of your website. A quick look back on how your content structure has been founded is important. You need to make sure that your pages compliment each other in some way. Otherwise, this will result in your website having poor content. Be careful how you structure the links as it can be regarded as spam especially if you have mistakenly followed the patterns of “doorway pages”.

Your links must be uniquely descriptive of the source page’s content. Needless to say, the anchor texts should show your best keywords as well. Work on getting a high indexing by associating your pages effectively and wording content that compliments a great majority of your website structure.

How To Determine Keyword Density When Writing Articles In Regard To SEO Standards

Many individuals nowadays are still sticking to the old rules of SEO density requirements:  the following article will address how this thinking may have the major search engines casting a discernible eye in their direction.

First and foremost the old line of thinking that you must provide a density requirement of two percent to three percent no longer applies.  The new thinking is to provide SEO density at a ratio of one to two percent.  This simply means if you were to write a five hundred word article you would want to inject keywords within the body of your content at minimum of five times and at maximum ten times.  This line of thinking holds true whether you are writing for the article directories or supplying content to your own static web pages or posting to your blog.  Anywhere you write on the web you will want to make certain your content does not lack as to information relative to the consumer who is reading it and hold the reins on too much keyword stuffing.  In order to test this theory read through your content and if it is full of redundancy as far as the keyword combos you have used then you may have overstuffed.

A nice neat approach in writing content and employed by many content writers as well as webmasters is as follows.  Write cognizant of the precise places you need to place your keywords however write as free form and natural as possible.  Place your keyword in the title of your article as well as two additional sub-headings within a five-hundred word article and once in the first paragraph as well as the last and you should be sufficiently keyword optimized.  Further your article will not come across as maxed out with keywords.  Overstuffing can prove to be so distracting that your audience actually misses the point of your article.  By inserting keywords each time within the locations described you merely have to truly concern yourself about incorporating significant keywords within two areas of the organic content and the other three areas of placement within titles and two subheadings.

Many times the keyword density ratio can be raised if you are constructing a point-by-point article where you are listing ways of how the consumer should perform particular tasks.  This will not appear nearly as obvious as when you are writing content within a straight informational format.  Therefore keep in mind you may insert your keyword a maximum of up to ten times within your article and a minimum of five times.  The ten insertions point to a density ratio of two percent for five hundred word articles and keywords inserted five times within content equals a density of one percent.

SEO Tricks You Can Do Yourself to Get a High Google Ranking

SEO is an industry that has not been around for very long.  Even though SEO is new, it is turning out to be one of the most rapidly growing online niches, and there are several reasons this is happening.  First of all, search engines like Bing, Yahoo!, and Google bring in quite a lot of heavy traffic, and there is not an end in sight to this trend.  Whether or not you like dealing with search engines, you know that the ratings you receive from places like Google absolutely affect your numbers.  These search engines are not going anywhere, and be advised you have no chance of success without them.

To get started, you first need to take a look at how you can get better search engine rankings, bring in more website traffic, and solidify your business’ long-term growth by utilizing certain SEO strategies.  This article will tell you some SEO tips you can apply yourself that will get your website top spots on Google.

1.  Researching Keywords and Choosing the Right One

High ranking on Google is not just the only aspect of SEO to concentrate on; there is also the matter of high ranking with the appropriate keywords.  There is nothing stopping you from using any obscure keyword phrase; it might be fairly simple to get a top ranking, but if no one is interested enough in the topic to search for that term, you are not going to get the traffic you need.  So, you must get a hold of a phrase that brings in big numbers.

There is also another factor to take into consideration besides keyword traffic.  The foundation of keyword researching is zeroing in on the right keyword phrase.  You have to find keywords that go hand in hand with the subject matter of your business, products, and customers’ wants.  Sure, using general keywords will get you tons of clicks, but specific long tail keywords will bring in directed traffic; that is what will lead to more sales and bring a higher ROL.

SEO Researching Tools at Your Disposal

There are tools for researching keywords that are free and some that have to be paid for.  Any of them will assist in developing keyword lists, estimating potential traffic, and setting priorities.  The best products on the market are Google AdWords External Keyword, Google Search Keyword, Wordtracker, Keyword Discovery, Rank Tracker, and Word Stream.

2.  Optimizing Content

Optimizing content is not the key tool it once was, but it is still a major player in the SEO game.  The most important part of your website is its title, but optimizing a title for search engines can be difficult.  First of all, the keyword phrases you use need to be at the beginning of the title.  They also need to make up the largest part of the title’s entire word count.  But putting keywords at the forefront of the title and keeping a natural, appealing tone is tough.  However, it is necessary if you want visitors to click on your page when they come across it on the search engine results.  A catchy and effectively optimized page title will not only raise rankings, but click through rates too.

SEO Optimizing Tools at Your Disposal

There are very little tools out there to use to optimize content.  But, even though there is not much to pick from, WebSite Auditor is an excellent choice.

3.  Building Links

Building links is at the core of SEO, and it is not hard to figure out how link building works.  All you need to do is use a good amount of keywords in the anchor texts; doing so will bring the relevant, quality links you are looking for.  But, putting this practice into use is not as easy as the theory itself.  You must continuously search for websites that you can place your link on, and the websites need to meet two requirements: they need to be of good quality, and they need to be related to the subject matter that your website deals with.  The following is a list of the best techniques for link building.

-Submitting to Directories

-Submitting Articles

-Social Media

-Commenting on Blogs

-Posting on Forums

-Researching Competition

SEO Link Building Tools at Your Disposal

Out of all of the SEO procedures, link building will take the most time; it is tedious work, so obtaining SEO software will make the whole task faster and more productive.  The top tools for link building and analysis: SEO Spyglass, LinkAssistant, Backlinkwatch, and Webconfs SEO.

These are a few of the top tried and true SEO techniques that will provide many benefits for the website owner who chooses to implement them: boosting search engine rankings, bringing in more website traffic, and getting you to reach the top rung of the ladder on Google.

7 Deadly Sins of Search Engine Optimization: How to Avoid Them

Optimizing your website for major search engines can provide much needed exposure for your company or product. A properly planned and executed SEO strategy can make a significant difference in your company’s placement within search engine results and allow your potential customers to locate your website easily and quickly. However, many companies fall prey to serious mistakes in their search engine optimization strategy. Here are seven of the worst.

• Failure to adapt to changing search engine ranking methods & algorithms: When Google 2.0 was implemented in May 2007, the face of website rankings changed forever. Known as Google Universal Search, this new blended method of arranging search results caught many companies off guard and left them scrambling to recoup their position in this new ranking system. Companies who depended on keyword saturation to guarantee their spot in the rankings were hardest hit. Conversely, websites that incorporated a variety of media including tagged images, videos, and blogs found their rankings improved and their placements more advantageous. Today, most successful companies incorporate some form of blended-search-engine optimization on their websites.

• Failure to provide useful and informative content: Today’s search engines can distinguish the quality of content on your webpage. Its ranking is determined according to a complex algorithm that has as much to do with information delivery as keyword frequency. Of course, your users benefit from useful, objective information as well; this can lead to more return visits and increased sales. Providing clear, well-written information is essential when optimizing your website for the major search engines.

• Failure to proofread: A misspelled keyword or metatag can cost you page views. Misspellings and grammatical errors on your landing page can have a similar damaging effect on the impression you give to potential customers. Like it or not, your company is judged by the quality of its web offerings. If your website is shoddily designed, has non-working links, and looks unprofessional, customers will look elsewhere for their needs. Don’t submit your website to the search engines until you’re certain it reflects the professional image you intend to project. It’s trite but true; you never get a second chance to make a first impression.

• Failure to build a link exchange program: One way that search engines utilize to determine the ranking of your webpage is by noting the number of sites that link to it. However, the quality of your links matters as much, if not more, than the number you have. It’s essential to build links that will drive business to your site, whether they are blogs, review sites, or companies with complementary services to your own.

• Failure to include unique keywords: While the basic keywords that define your business are necessary inclusions for your optimization, it’s helpful to think outside the box to a degree. Include unusual keywords and synonyms as well (build separate inner pages for these keywords); these can propel your website to the top of the rankings for such keywords.

• Failure to update, upgrade, and keep current: Even highly-ranked sites should be constantly adding content and improving the quality of their existing material. By providing new and added benefit for users, companies can also improve their own visibility on major search engines.

• Failure to diversify: Most companies dedicate themselves solely to their own particular niche business. This limits their positioning to their own narrow field, rather than allowing for rankings in related fields. While it’s not particularly productive to add content that has nothing to do with your field, it’s a good idea to include some closely-related material to inform your users and attract views. While visitors to your site may not be in the market for your services currently, they’re more likely to remember and bookmark your site for a later time when they are.

Why Including Keywords Within Your Title Tag And Headers Is So Important When Applying SEO

One area of which many webmasters are very aware is the need to apply SEO standards to the sites they maintain.  The reason SEO is so important is because it is the primary way your niche audience can find you when attempting to locate you with regard to products and services you offer on your site.

There are many elements that must be considered when administering proper SEO procedure one of which includes assuring the site is designed properly in accordance to SEO standards.  This means there should be no heavy graphics employed, the site design should be clean and easy on the eye and highly navigational, and the content should be full of rich keywords at proper levels of density.

That said another area where you will want to place all of your appropriate keywords which are connected to the theme of your site is within the top portion of the http coding.  You will want to place your significant keywords inside the title tags as well as other areas such as your headers.   The reason placing your keywords within these fundamental areas is so important is that the search engines when initiating a search based on your keywords will naturally spider their way to the top of your site in order to locate words relative to inquiries.

Can you see how a site heavy in graphics may present a problem for the search engines in this regard?  If you must employ a graphic then it is recommended you move the graphic further down on the page.  Flash requires quite a bit of space and can also cause your page to load much slower:  therefore when making your site search engine friendly it is suggested graphic usage be applied very minimally if at all.

When you are in the process of effective site design relative to SEO it is suggested you place the keywords associated with your products within the http coding areas first and then add them to the content.  In this way you will be assured once the search engines start performing a search in order to find your site they will have no trouble in locating it successfully.

Also, aside from the Title tags and headers on your site keywords should be placed as well in the title of your article within your content in the first paragraph, the body several times and ending paragraph.

By following these simple principles you have in effect fully optimized your site.  However, one thing you will want to continually monitor is your keywords.   You will want to assure you have chosen the proper keywords in order to convert prospects into customers and subsequently into sales.