10 SEO Copywriting Ideas: Write SEO Content That Search Engines Love

The art of writing SEO content that search engines love is not always easy to learn even when specific instructions are available. SEO copywriting ideas often sound very simple in print, but then turn out to be almost impossible to accomplish due to lacking offline writing skills. Instructions for SEO text construction often forget to mention that good English-class skills are the secret to success while writing articles for the Web.

Not all English-class skills cross over into online writing. Proper SEO articles are written with different rules on punctuation. The comma, quote marks, and other writing symbols that go above or below normal text lines can be confused with programming script by the search engines. Professional SEO writers know this and will only write with proper commas or quotes in their text when employers demand this offline style of writing.

Search engines love keywords and keyword phrases that are placed into an article at specific density levels. For most styles of Internet articles, the good SEO content writers will use a density level of 2.9% or less per keyword. A keyword is a ‘key’ word on a page of text; no other word or phrase on the page can rank higher than the keyword in density or it becomes a more important keyword.

Keyword density and other important page qualities are calculated through arithmetic formulas that most professional SEO copywriters have with them on an SEO program while they write. These keyword programs will keep tabs on keywords and their density factors, the gunning fog index or page reading level, and lexical density factors such as sentence lengths that can affect reading levels, and keyword structuring.

It is possible to write high-quality SEO content that search engines love without a keyword program if the writer has a place to practice their keyword insertion techniques. Many beginning SEO writers will sign-up under a pen name for a large writing site where authors submit their writing to be paid by the click. Since this writing is going out on the Web, it is easy to try different SEO ideas to actually see what techniques work best.

Keywords and keyword phrases are hidden into the writing so that readers are not aware of their existence. There are different schools of thought on where they should go in an article, but most people do agree that the important words do best when they are sprinkled throughout the article. Many believe that current search engines read a page at the top first, at the bottom next, and then in the middle. Keywords are sometimes structured to be seen by the search engine quickly in this same type of sequence.

One quick rule to remember while learning to write SEO content that search engines love is that the writer should act like they are allergic to the word ‘you’. Google is the search engine that all Internet writers must please. Recently this search engine started ranking pages in part based upon conversation vs. information standards. Straight information words will be placed higher than ‘you’ style of conversation words.

Writers that learn to write SEO content that search engines love often do their learning over a period of time. If time is not available to learn to write properly in this format, there are inexpensive writing services online with qualified SEO text writers available. When hiring a writer through a service, always explain the exact SEO requirements that the articles need to receive the best results.

10 Link Building Ideas to Get Free Quality Links to Your Website

Generating links back to your Web site doesn’t have to be hard or expensive. Using the following tips and tricks, you’ll be able to generate links from other sites that will benefit you with additional traffic and higher search engine ranking.

1. Build a “101 Ways To Do Stuff” list – These lists are continually posted on Digg and become very popular. “10 Easy Tips” lists are also a great way to create linkbacks to your site.

2. Become an authority by doing things right – Having domain knowledge in a given niche is a big asset. Grammar, spelling and easy to understand content are also keys to becoming an authority on any given topic. Also be sure to provide an easily viewed privacy policy. This creates trust in your site.

3. Create an experts list – Be sure to contact the experts and ask them to link to your site. If your list or article is flattering enough, they’ll probably be more than happy to do so.

4. Syndicate your articles – Use Web sites such as, GoArticles, EzineArticles, eHow, ConstantContent, etc. to get your articles syndicated and viewable by a larger audience. Good article sites rank very high on search engine pages and in turn the links within these articles help your Web site. By placing targeted content on these sites, the audience from the traffic that is generated from them will be much more likely to make purchases or use the services offered by your site.

5. Trade articles with other webmasters – People often forget that behind most Web sites is an actual human being. Contacting this person could be your inroad to new links to your site.

6. Social bookmarking on tag related sites such as Digg and Del.icio.us can generate traffic to your site. If the content of the articles and sites that you tag is compelling enough, people will be interested in following links back to your site.

7. Create links from classified ad sites such as Craigslist. Most of these types of Web sites provide free listings and the ability to link within those listings.

8. Answer questions on Google Groups or Yahoo! Answers – Within your answers provide links to relevant content or resources. Of course, these resources and content are housed within your Web site.

9. Signature links within forums are an excellent place to provide links to your Web site. If you post to these forums frequently, you’ll generate targeted traffic.

10. Create a blog and post to it frequently – Be sure that you use relevant and up-to-date content in your posts. By doing this, you can create links back to your Web site and generate traffic from links that other people post.

These are just ten of the possibilities for generating free links back to your Web site. With a bit of research and effort, you can search out and find even more information on free ways to generate links back to your site. In turn, you’ll watch your site traffic grow on a daily basis and sales of your products or services will increase.

10 Social Media Optimization Tips & Tricks

The latest buzz within the world of Web 2.0 is using social media sites such as Twitter, Facebook, MySpace, Digg, Yahoo Answers and Wikipedia as conduits with which to optimize your own personal or corporate Web site for search engines. SEO and SMO “Experts” reside around every URL and for a fee they’ll help you optimize your site and guarantee high-ranking placement on every search engine page. Most of them fail to mention what they mean by “high-ranking”. The basic premise is that they’re going to provide a magic bullet that will propel your Web site into the search engine stratosphere. Truth be told, you can actually do a few things yourself to promote your Web site across the social media webscape. Following are 10 tips and tricks that will help you do that. These tips assume that you’ve already done the basics such as create a Facebook group or a MySpace group.

1. Content, content, content! – Things change quickly in today’s world. Up-to-the-minute really means up-to-the-minute. Continually educate yourself on the new tools available and keep your content relevant and updated.

2. Submit content to related sites – Not all of your content is HTML. Podcasts, PDFs, Videos and photographs should be submitted to other relevant social media sites. This will help push links back to your Web site.

3. Easy tagging and bookmarking – Use a very visible bookmark or tag button on all of your content and encourage users to bookmark and tag your material.

4. Promote co-creation and mashups – Allow other people to use your content. Syndicate through RSS so that other users can create mashups. Allow other sites to embed your videos and audio files.

5. Get involved – If you have a discussion board, be a participant. Go to other social media sites and offer your expertise. This will help bring more users to your site.

6. Be your own knowledgebase – Create content that users can actually learn from and be willing to answer questions about your product or service in a “live” environment.

7. Provide incentives for users – A wiki that allows visitors to add content to your site is an excellent way for you to reach out and thank them for their contributions. Always provide thanks and encouragement to your users through these types of outlets.

8. Be real – Avoid using a fictional name. Be who you are and be honest. Users are savvy and being fake will be a detriment to your business.

9. Understand your target audience – Analyze your demographics and focus your resources on the social media sites where your target audience hangs out. For instance, Facebook provides an outlet for the mid-twenty-somethings to the fifty-somethings. If this is your audience, go for it.

10. Create more links – Having linkbacks and creating links on your site is one of the easiest ways of boosting your popularity or search ranking. Provide ways for your audience to link to your site. Create a blog, white papers and organize your content so that linking to it is painless.

Social media can be a powerful tool in your search engine optimization toolbox. If you use it correctly and put in a bit of hard work, you’ll reap the benefits of higher visibility among your target audience. Who knows? Maybe you’ll become the expert and be able to offer a whole new line of services within your current business.

Search Engine Optimization for the Beginner

I have a question for anyone who has recently made a website or a blog?  What kind of traffic numbers are you really getting?  You know, you could have some of the best, intriguing content the internet community has ever seen, but it will not make any difference if your site is not listed in the search engine’s index.

Surely you have seen that whatever you might look for on Google’s search engine has numerous pages of results.  Let me ask you something?  Do you recall the name of the link you clicked on when you received your search results?  Yes, I know you didn’t.  My point is that you usually click on the links shown on the first page of your results.  I am sure that you rarely even glance at the results on pages 4 or 5.  The SEO community refers to the results on the first page of Google’s results as organic traffic, or natural traffic.  This kind of traffic is formulated by using keywords and content.

There is also another type of traffic that you can get, called pay per click (PPC).  The top pay per click ad program is Google AdWords.  People who use Google AdWords will pay Google based on the amount of money spent per click.  However, well established and top selling site owners will get the most benefit from Google AdWords.

Then, what do you need to do to get listed on Google and the rest of the search engines?  Well, there are tons of programs available on the internet that insist your website will get in Google’s top rankings if you buy it.  Listen, these programs will give you sticker shock.  You really do not have to pay to get the top spots.  All you need to do is have original and subject appropriate content.  This is why cramming a bunch of keywords into your content is never a good idea.  When you write, do not write for search engines, write for your readers.

Use the tips below to keep up with organic traffic.

1.  Sign up at Google Webmaster Tools.  The URL is http://www.google.com/webmaster/tools .  Don’t worry, it is absolutely free.

2.  Add your website and verify it at Google Webmaster Tools.

3.  Give your sitemap to Google.  This helps Google’s web crawlers to get access to every page on your site.  But, if you use Blogger Blog Service then just give your Feed Burner Feed URL to Google in place of a sitemap.

4.  You can relax now; Google is going to give you tons of traffic and ranking data.

If you need further assistance, you can find over a thousand help topics in the Google Webmaster Tool’s Help area.  Now that you are acclimated to the search engine community, enjoy it!

Search Engine Optimization Tips For WordPress Blogs; Part 2

In part one of this series I covered the basics of setting up a WordPress blog to ensure that it was configured properly for search engine optimization purposes, using only the built in features. However, one of the real strengths of WordPress and something that has contributed greatly to its success if the ability for programmers to extend its functionality using plug-in code modules which are written to perform specific tasks. There are plug-ins , and a simpler version of these controls called widgets, to perform just about any task you can think of, (a  a few you would never dream of). There are several amazingly effective search engine optimization plug-ins available which you should always deploy if you are serious about achieving good search engine rankings. Remember, Google loves WordPress, but it loves an optimized WordPress even more.

1. SEO Plug-Ins. There are several amazing search engine optimization plug-ins available for WordPress, and they all give you a fine level of control over your optimization strategies. My personal recommendation is for the Platinum All In One SEO plug-in. It has dozens of options from being able to control your page titles down to adding NOFOLLOW tags, and all of it done automatically for you.
2. Bookmarking. A great way to get relevant back links to your website and really aid in your search engine optimization efforts is to do social bookmarking. Again, WordPress comes to the rescue and allows you to automate this task. Probably the best plug-in for this is available for the Onlywire automatic bookmarking service. Just sign up for an account at onlywire.com – it’s free – and enter your details into the plug-ins interface. Then, every time you create a new post, the plug-in creates a bookmark entry and posts it to each of the dozen or more bookmarking sites that the service supports. This can save a load of time compared to doing it by hand.
3. Twitter tools. There are now literally dozens of tools that integrate your blog to Twitter. Just set one up and your blog posts can be tweeted automatically, or tweets can even be relayed back to your blogs via the sidebar or turned into actual posts themselves. There are even plug-ins that enable you to follow people on twitter when you make post thus building your Twitter followers up over time.
4. Sitemap Generators. These plug ins create a new version of your sitemap in an XML form that is then submitted to the search engines automatically, thus encouraging them to spider the new content on your site. This significantly cuts the time required to make sure that you are spidered regularly and will help your search engine optimization.

Because WordPress uses open source architecture, if you can’t find a suitable search engine optimization plug-in then you can write your own. These plug-ins ensure that your site will be highly optimized and achieve good rankings with the minimum of effort on your part.

Search Engine Optimization Tips For WordPress Blogs; Part 1

WordPress is one of the most popular content management systems in the world. It runs on millions of blogs around the world and every day a growing number of people discover its hidden delights. One of the major reasons for WordPress’ success is that it has remained free and open source. This has spawned thousands of add-ons, called widgets and plug-ins, and loads of templates that enable you to customise your website at the touch of a button. It enables literally anyone to have their own professional looking website up and running in just a few minutes. One of the other major reasons for its success, however, is that it can be made very search engine friendly with a whole range of search engine optimization features at your fingertips. Google already loves blogs, and WordPress blogs in particular, so if you follow these simple bits of customisation advice then your WordPress driven website really can fly to the top of the search engine rankings. In this, the first of 2 articles I go over the basics of search engine optimization that are already built into  WordPress and in part 2 I address some of the more advanced add-on features that WordPress has to offer.

1. Plan Your Layout. This is not really particular to WordPress but it’s really important to get a good structured layout on your web site that the search engines can spider. Make good use of the categories/posts structure and set up sub-categories where necessary. Your readers will also prefer this structured approach, particularly if you have a large number of posts.
2. Permalinks. These are very important for good search engine optimization. WordPress operates a dynamic URL structure which is very search engine unfriendly. The default permalink structure is something like www.yourblog.com/ p=2 which doesn’t do anything for your optimization. You really should have the main keywords you are targeting in your URL, and that’s where permalinks can help. Just go into the settings/permalinks tab and make sure that you check ‘custom structure’. Personally I always set this value to /%postname%/ which sets the URL to reflect name of your post. If you have written a post title that is keyword rich, then your URL will be generated with your keywords in it.
3. Ping. Whenever you make a post you need to let the search engines know about it so that they spider the site and index the new content. This is achieved by pinging them, and luckily it’s something that WordPress has built in. However, you really need to add more ping sites to the default list, as it is just a single site.
4. WordPress 2.8 Privacy. Here’s a final gotcha for you. Starting with Version 2.8, someone at WordPress though it would be a good idea to block your website from the search engines by default. Always remember to go into the privacy settings tab and check the option to enable the search engines to spider your site. Failure to do this will render your site invisible to the search engine spiders no matter what other optimization efforts you undertake.

WordPress makes it ridiculously simple to set up and run your website but you do need to take care and get the search engine optimization basics right from the start.

…to be continued in part 2

Conforming Content to the Site

Effective search engine optimization, especially for a niche site, demands conformance throughout all content. Once the desired keywords are determined, the content of the site must conform to those keywords. That is, the keywords must appear in content including headings and anchor text as well as meta and other tags. It is not necessary for all of the words to appear in every page…

Effective search engine optimization, especially for a niche site, demands conformance throughout all content. Once the desired keywords are determined, the content of the site must conform to those keywords. That is, the keywords must appear in content including headings and anchor text as well as meta and other tags. It is not necessary for all of the words to appear in every page – it is unlikely, given the broad number of keywords likely to be desired, that they can – but at least of few of them must appear in every page to reinforce for the search engines the consistency of the site’s relevancy to those keywords.

Determine the relevant keywords – this should (though at times impractical) be done in the beginning – and cultivate those keywords throughout all content on the site. This can’t be underestimated in its impact on SEO. Pages that don’t have any of the site’s keywords are likely to be dropped from SERPs, will become deadweight on the site, and can ultimately penalize the rest of the site’s SERP. Why, isn’t content king? Absolutely, when it is relevant.

Given that a website, especially a dynamic site such as a blog, will mature and evolve, a periodic review of relevant keywords is important, especially for existing content. Everything from the content itself to the anchor text, meta tags, title, and headings should be reviewed, and those elements should contain at least one of the desired keywords and, in the case of the content, in the needed density – typically two to five percent. New content will not need to be reviewed as it should already contain a number of the desired keywords.

If pages don’t conform to the site’s keywords, they don’t necessarily need to be removed. Those pages may be edited or, if needed, can be extensively rewritten. As a keyword shift is likely to be only in degrees, often only a few words need to be replaced to renew the content and conform it to the site’s SEO objectives. Re-purposing content in this way can be cost effective when used judiciously. However, caution is advised, especially with an authority site, as viewers may cry foul. Further, so-called evergreen content, especially popular content, should just be left alone or even augmented by newer, additional content.

A site will mature and evolve through time. Reviewing the desired keywords for a site and conforming existing content to those keywords as well as ensuring new content conforms can improve SERPs. Relevance of content to the site is an important aspect of SEO.

Basic SEO Still Important

The basic techniques behind SEO, or search engine optimization, will likely always remain important for best SERPs (search engine results pages). The goal of search engines is to present results of queries that are as relevant to the query as possible. Increasing a page’s position in the SERPs can be as simple as reviewing the basic SEO techniques applied to that page.

Keywords are perhaps the most important consideration for SEO. Ranking high in the SERPs for the wrong keywords is just vanity. Utilizing tools on the web, such as Google’s keyword tool will help provide the desired keywords. While the entire site needs to be optimized for all of the desired keywords, individual pages need only be optimized for a few.

Keyword placement is equally important. The keywords need to be present in the meta-data, title, the headings, and within the content as well. While the meta tags in the HEAD section of the page are said to be largely deprecated by Google, other search engines are said to utilize them. However, Google and others do display the description meta-tag for the link description on the SERPs, and that description can be quite an effective lure for the surfers querying the engine. The title tag, also in the HEAD section of the page, should also have as many keywords appropriate to the content as can naturally be included. Keyword stuffing the title tag will only hurt both the SERP, the readers eyes, and possibly the site’s ranking altogether, so natural is de rigeur. The content, if possible, should be broken into sections by headings, and those headings, like the title, should also contain as many appropriate keywords as naturally possible. The content itself must contain as many of the keywords in as much density as is naturally possible. Again, keyword stuffing will ultimately lead to penalties by the search engines, but two to five percent is usually quite effective when applied with other SEO techniques.

Links are gold, if they’re to and from good neighborhoods and related to the content on the page as well, but they are golden to search engines with relevant anchor text. Keywords need to be in the anchor text and almost as important within the alternate text for links. Further, internal linking is almost as important as external linking, and external linking is almost as important as inbound links. Finally, the link text, anchor text and alternate text all needs to be natural.

While arguably the top three basic techniques, these techniques by themselves will greatly impact the SERPs for a page as well as the page’s site. Indeed, as a site matures and evolves, keywords can change as can links, so it is advantageous to review the SEO that has already been implemented.

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