An important aspect of creating PPC or pay-per-click advertising campaigns that work is in optimizing your advertising content relative to the PPC campaign. The way you do this is as follows:
First you will want to be assured your website is reasonably optimized wit relevant meta tags inserted in subject specific pages. In order to do so you will want to research associative keywords in line with the products and/or services presented on your site. If your site is about jewelry for example then break down your keywords as much as possible with regard to your niche audience. This means if your jewelry is vintage then it would be better to employ primary keywords of vintage jewelry rather than a single keyword of jewelry. Never use a single keyword as it is entirely too general. In order to attain quality targeted traffic you must be able to narrow down the search according to customer needs. A better keyword combo comparative to jewelry would naturally be vintage jewelry and even better would be to express a type of vintage jewelry within the keyword phrase. This long-tail approach relative to keyword combos can prove to be quite effective as long as there is a great deal of specificity involved as to the niche you are attempting to attract.
Once you have addressed your niche audience on your site then you will need to write an attention grabbing ad with regard to your PPC campaign. This ad should also be injected with keyword combos you have addressed on your site. Further, the ad should pull your customer in with a phrase as to a particular line of jewelry he or she may be enthused about or other special incentive such as discounts available for a particular style or brand of jewelry (in this example) of which your niche customer is fully familiar.
Third once you inject these important keywords into the copy of your ad it is up to you as webmaster and content writer to keep apprised of the level of performance of these ads associative of the keywords you are using. Also the density requirement of one to two percent that hold true on your static site and landing pages applies within the copy of your advertisement. The keywords will be very significant to you as they will be the words you bid upon when you establish your PPC campaign. After bidding for particular positions it will be of paramount importance you stay apprised of your keywords’ performance levels within the ads that you have constructed. This is the only way you will be able to fine tune your ads and make necessary modifications. That said you stand a better chance of your niche customer finding you if you optimize your ad as well as your site.