Search Engine Optimization for the Beginner

I have a question for anyone who has recently made a website or a blog?  What kind of traffic numbers are you really getting?  You know, you could have some of the best, intriguing content the internet community has ever seen, but it will not make any difference if your site is not listed in the search engine’s index.

Surely you have seen that whatever you might look for on Google’s search engine has numerous pages of results.  Let me ask you something?  Do you recall the name of the link you clicked on when you received your search results?  Yes, I know you didn’t.  My point is that you usually click on the links shown on the first page of your results.  I am sure that you rarely even glance at the results on pages 4 or 5.  The SEO community refers to the results on the first page of Google’s results as organic traffic, or natural traffic.  This kind of traffic is formulated by using keywords and content.

There is also another type of traffic that you can get, called pay per click (PPC).  The top pay per click ad program is Google AdWords.  People who use Google AdWords will pay Google based on the amount of money spent per click.  However, well established and top selling site owners will get the most benefit from Google AdWords.

Then, what do you need to do to get listed on Google and the rest of the search engines?  Well, there are tons of programs available on the internet that insist your website will get in Google’s top rankings if you buy it.  Listen, these programs will give you sticker shock.  You really do not have to pay to get the top spots.  All you need to do is have original and subject appropriate content.  This is why cramming a bunch of keywords into your content is never a good idea.  When you write, do not write for search engines, write for your readers.

Use the tips below to keep up with organic traffic.

1.  Sign up at Google Webmaster Tools.  The URL is http://www.google.com/webmaster/tools .  Don’t worry, it is absolutely free.

2.  Add your website and verify it at Google Webmaster Tools.

3.  Give your sitemap to Google.  This helps Google’s web crawlers to get access to every page on your site.  But, if you use Blogger Blog Service then just give your Feed Burner Feed URL to Google in place of a sitemap.

4.  You can relax now; Google is going to give you tons of traffic and ranking data.

If you need further assistance, you can find over a thousand help topics in the Google Webmaster Tool’s Help area.  Now that you are acclimated to the search engine community, enjoy it!