3 Proven Search Engine Optimization Strategies For Niche Domination

It can be very confusing if you are researching search engine optimization techniques on the internet with a whole range of conflicting opinions, and some unfathomable jargon to wade through. The fact is, though, search engine optimization is basically a very simple process.

What you need to understand before you build any website or on-line business is that getting to the top of the search engine rankings for your keyword phrase is the best long term strategy for success that you can undertake. Once you achieve a top position in the major search engines the traffic will flow with no effort on your part and your site will generate amazing amounts of new and repeat business.

So, how do you get that coveted top spot for your chosen keyword? Well, here are 3 well established and proven search engine optimization techniques to help boost your websites rankings,

1. Article Marketing. This form of marketing has become very popular in recent years and with good reason. Article marketing involves writing short 250-500 word articles on a subject related to your product, and embedding links within the article back to your website. These articles are then posted onto the many free article directories where they are read and hopefully distributed further. Article marketing offer two advantages. First of all there is the initial traffic surge as people read your article and click on the embedded links to visit your sites. Then there the long term effects of these embedded links, which all count as back links to your site. The most popular article directories all have high page rank so these back links are excellent for search engine optimization purposes.
2. Directory Submission. Similar to article marketing, directory submission provides you with a great way of generating permanent one way back links to your site. Some directories are paid, but may be worth it depending on your niche. Although there are thousands of directories out there try and avoid anything less than a PR 3 as these offer few advantages for search engine optimization purposes
3. Social Bookmarking. This is one of the quickest and easiest to get good high powered relevant back links to your site. Just sign up with the major social bookmarking services (most of these have PR 6 or above), and create an entry pointing back to your site. It only takes a few minutes of your time but the back links carry a lot of weight with the major search engines. It possible to get social bookmarking software that automates the process enabling you to really get the most from your social bookmarking efforts. I highly recommend Bookmarking Demon for doing this.

Despite its appearance as something of a black art, search engine optimization can really be broken down into two simple categories. The first is on-page optimization where you structure your sites layout and content to get the best results from your targeted keywords. Second is off page optimization which refers to the process of building links to your site to help your rankings.  There are many techniques and a lot of jargon associated with this, but never lose sight of the simple fact that the more back links you have, the better your site will rank.

How to Use Articles to Get Listed In the Search Engines

When you decide to take your products and services to the world of ecommerce, your first focus is likely the development and launching of your website. Right along with that should be plans to get your site noticed by the search engines.

There are over one hundred million websites so the competition to be noticed is fierce. The primary method used by most people that are looking for something online is to use a search engine. Studies have shown that people rarely read past the first few pages of results. Here are a few ways to help get your site ranked higher on the search engines’ results lists.

Produce and distribute articles about your site. Keep them informative only. Do not “sell” your products and services. That comes later, after they visit your site. Don’t make your articles too long. Somewhere in the 300-550 word length has the best chance of being published, unless you are writing for a specific site that uses a longer or shorter format.

Be sure to include a reference at the end of the article that briefly describes your site, but most importantly, contains a link to your site. Somewhere in this reference area you need to use the same keywords that are in the home page of your site. Search engines will follow this link to your site and look for relevancy. Using the same keywords provides this.

What if you are not a good writer? You still have two choices. You can search for an article that describes a site that is similar to yours. Use that article as a reference for your writing. Be sure that you have not copied it in any way. It is a reference only. If that still doesn’t work, there are professional writers that,  for a fee, will write articles for you.

Now that you have your articles written, it is time to get them distributed. There are many online sites that accept articles. Use a search engine query such as “ezine sites” and you will quickly end up with more choices than you could possibly ever use.

There are also sites that will distribute your articles to these directory sites for a fee. These can be very effective and a real time saver. However, if you go this route, start slowly and gage the results carefully before committing substantial resources. There are so many online article directories that you can access by yourself. You don’t have to use paid sources.

It is essential that your site be ranked as high as possible in the search engines’ results. Writing and publishing relevant articles that mention your site is one of the many good ways to do this.