Why Google Is Your Best Possible Choice When Employing SEO To Your Website

Many individuals are getting used to the Internet for the first time as scores of new users hop on board the virtual net experience each successive day.  Also there are a great number of Internet veterans that have been around since the birth of the web and find the net quite a different place than in years prior.  However that said SEO practice although modified somewhat slightly is basically the same as far as theory.  One search engine however that has evolved during the process of Internet growth as far as market share is the search provider:  Google

Most of us who are on and off the net on a daily basis know that if there is one company you will want to please on the net to a certain degree it is certainly Google.  This comes as a given as there are no written rules attesting to the fact.  The search provider maintains fifty-five percent of the market share in comparison to the other search providers and has thus remained in the top position in overall performance.

That it is why it is so easy to recommend the Google AdWords program when instituting any type of search engine optimization plan with regard to your website.  The AdWords program provides a way to research relative keywords with regard to your products and/or services and is instrumental in providing a good deal of the net etiquette with regard to SEO found on the net.  The AdWords program is an excellent way to search on significant keywords.  These are the keyword combos with regard how you believe your customer will search for you when trying to locate your site.  Further these keywords will be placed in your ads when advertising your site in connection with PPC advertising campaigns if you choose to use them in addition to basic SEO.

Using AdWords as your primary keyword research, you will find allows you to determine the approximate number of users on a global basis that will look at your keyword combos when trying to locate your products and/or services.  Also another nice feature of the Google AdWords program is that it also provides keyword suggestions based on the keywords you have typed into the AdWords keyword research tool.  This is helpful as you can use these keywords within other advertising campaigns you may wish to run in order to test your ads in association with your site.  Once you jot down several keyword selections you like from the AdWords suggestion list you can reduce it to a short list that is more relevant to the products you are promoting on your site.

By using Google AdWords you will find a supportive PPC program able to drive immediate traffic to your site in addition to an easy venue where you may conduct keyword research. What’s more important is that you can find out within a matter of days as to which keywords actually convert into sales/sign-ups for each of your website sub pages. Using this information, you can optimize each page for the best suited keyword whereby you can save a lot of time and frustration by getting it right the first time.

7 Deadly Sins of Search Engine Optimization: How to Avoid Them

Optimizing your website for major search engines can provide much needed exposure for your company or product. A properly planned and executed SEO strategy can make a significant difference in your company’s placement within search engine results and allow your potential customers to locate your website easily and quickly. However, many companies fall prey to serious mistakes in their search engine optimization strategy. Here are seven of the worst.

• Failure to adapt to changing search engine ranking methods & algorithms: When Google 2.0 was implemented in May 2007, the face of website rankings changed forever. Known as Google Universal Search, this new blended method of arranging search results caught many companies off guard and left them scrambling to recoup their position in this new ranking system. Companies who depended on keyword saturation to guarantee their spot in the rankings were hardest hit. Conversely, websites that incorporated a variety of media including tagged images, videos, and blogs found their rankings improved and their placements more advantageous. Today, most successful companies incorporate some form of blended-search-engine optimization on their websites.

• Failure to provide useful and informative content: Today’s search engines can distinguish the quality of content on your webpage. Its ranking is determined according to a complex algorithm that has as much to do with information delivery as keyword frequency. Of course, your users benefit from useful, objective information as well; this can lead to more return visits and increased sales. Providing clear, well-written information is essential when optimizing your website for the major search engines.

• Failure to proofread: A misspelled keyword or metatag can cost you page views. Misspellings and grammatical errors on your landing page can have a similar damaging effect on the impression you give to potential customers. Like it or not, your company is judged by the quality of its web offerings. If your website is shoddily designed, has non-working links, and looks unprofessional, customers will look elsewhere for their needs. Don’t submit your website to the search engines until you’re certain it reflects the professional image you intend to project. It’s trite but true; you never get a second chance to make a first impression.

• Failure to build a link exchange program: One way that search engines utilize to determine the ranking of your webpage is by noting the number of sites that link to it. However, the quality of your links matters as much, if not more, than the number you have. It’s essential to build links that will drive business to your site, whether they are blogs, review sites, or companies with complementary services to your own.

• Failure to include unique keywords: While the basic keywords that define your business are necessary inclusions for your optimization, it’s helpful to think outside the box to a degree. Include unusual keywords and synonyms as well (build separate inner pages for these keywords); these can propel your website to the top of the rankings for such keywords.

• Failure to update, upgrade, and keep current: Even highly-ranked sites should be constantly adding content and improving the quality of their existing material. By providing new and added benefit for users, companies can also improve their own visibility on major search engines.

• Failure to diversify: Most companies dedicate themselves solely to their own particular niche business. This limits their positioning to their own narrow field, rather than allowing for rankings in related fields. While it’s not particularly productive to add content that has nothing to do with your field, it’s a good idea to include some closely-related material to inform your users and attract views. While visitors to your site may not be in the market for your services currently, they’re more likely to remember and bookmark your site for a later time when they are.