How To Write Content According To SEO Standards

Many individuals who design websites or webmasters are certainly aware of the master plan in accordance with proper SEO practice and procedure, and this is all well and good however in order to allow your site to do the best you also must master the art of being a wordsmith to some degree.  If this is not your forte then the thing to do is visit one of the general freelancing sites such as Script Lance or GAF and find a writer who knows SEO and will work at a reasonable rate.  However that said it will still be fundamentally important that you know the steps of effective copywriting according to SEO standards.  This is because you will not always be able to find a writer who is familiar with SEO or search engine optimization as it applies to web content.  The following will give you a brief overview of the rules in applying SEO general guidelines to the content on your site.

Your first course of action is to perform some keyword research.  If you have been a webmaster for any length of time at all you will already be familiar how abundantly important this is in regard to generating a fair amount of traffic.  Further the more content and pages you supply your site the better off you will be:  this cross-linking as well as informative content will get you everywhere with the search engines.  So rule number one is to write informative content sprinkled with keywords appropriate for your niche audience.  Keep in mind what types of information your audience may be seeking with regard to your products and or services.  It has been proven that sites that provide information that is relative to site users will generate more targeted traffic than sites where the effort is not made in the area.
The second area of concern is the keyword density factor.  There actually are no hard and fast proper rules in this regard:  Do not overstuff your content with your combination keywords.  The search engines do not like such grandiose displays of keyword usage.  The best rule of thumb is to stick with a keyword density ratio of one to two percent for every five hundred words.  This means for five hundred words of text you would have displayed your combination keywords relative to your content at least five times and at the most ten times.  Generally, the best way to write a five-hundred word article of web content incorporating significant keywords is as follows:  Place your combination keyword once in the title of your article, once in the first sentence of the first paragraph, once in the body and preferably in a sub-heading or two sub-headings.  If you prefer only one sub-heading then place the keyword in one sub-heading and one paragraph within the body and lastly in the last paragraph.  When you write your content, write in a natural way that is comfortable to you and become merely cognizant of placement of particular keywords.  By writing in this fashion your reader will not become pulled into all the keywords you’ve injected into your article but rather into the information you have conveyed about your products and or services.

Third lend an authoritative voice to what you say with regard to the products offered on your site.  Write about how your product is an idea application in resolving the customer’s problem or write a review about the product and the benefits the customer can derive from its use.  The main idea here is to write with authority, knowledge and provide your niche audience with practical information:  in so doing, you are much more likely to make a sale when they find their way to your landing page.

More to SEO Than Keywords

SEO is commonly thought of as the desired keywords coupled with their placement. While keywords and their placement are important, perhaps even most important, there are other SEO techniques that should be utilized to maximize their effectiveness.

A Sitemap is a necessity for good SEO. Not only is a Sitemap an easily understood navigational aid for  visitors, it allows the search engines to more readily index the site as well as to find more inaccessible pages, especially those not well linked.

Site setup is perhaps even more important. URL normalization, while not necessary for search engines can help visitors return to a given page. Too, they help reduce and even eliminate the number of programming language parameters in the URL which can be limited to as few as two parameters for sites without enough authority. Also, a flat directory structure is best. Nesting a page too deep in a directory structure can prevent the page from being indexed even with a Sitemap. Also, when using a CMS, or content management system, such as WordPress or Drupal for a web site, settings should be adjusted accordingly. Finally, a robots file is needed to prevent search engine crawlers from indexing pages on the site, especially those that contain duplicate content such as print pages.

Links can be as good as they can be bad. Linking to so-called bad neighborhoods as Google terms them, such as link farms, can greatly damage a site’s ranking in the SERPs. However, using the nofollow tag in links can be used when such linking is needed or when the link to a specific page isn’t to be considered an endorsement.

Finally, perhaps the most important technique for SEO – though couched in keywords – is the regular addition of new content. Most dated content will likely drop from the SERPs over time. If topical content is not replaced, the site’s ranking in the SERPs will degrade as well. Sites utilizing blogs or other content management systems are especially vulnerable as the search engines regularly crawl and index pages on those sites – those sites are designed to be regularly updated, and the search engines must keep up to date.

While keywords will likely always be the most important aspect of SEO, other aspects can greatly improve standings in the SERPs as well. Implementing those steps without the assistance of professional seo services can be daunting but can be done. Study the techniques and implement them step by step. And test and watch the results for maximized keyword effectiveness.

How To Keep Your Content Flowing And Your Keywords To A Minimum When Employing Proper SEO

Many webmasters as well as writers are not aware of the fact that the days of keyword density requirements of two to three percent in order to get along with the major search providers are over:  a density ratio of one to two percent is now the new standard.

The reason this may now be the case is that there are a great many more users on the net and the search engines are always changing their internal mechanisms or the way they search for particular keywords.  Also a very important fact is that the Internet has become more of a specialized venue.  In the early days of the net the way things were was that it was a one stop shop venue.  In example, a design firm may provide website designs for customers, keyword research and SEO.   This is still true of many design firms however that said the trend now moving toward specialization.

If we were to compare it to the brick and mortar world it would amount to this:  If you were to go to a standard mechanic to get your car repaired you may find a host of services including repair of your brakes, engine repair, transmission replacement, change and rotation of tires, and changing your oil.  In this regard you have come across a one-stop shop that provides many services all in one place.  However, let’s take it a step further and consider how the auto repair industry evolved into a marketplace of specialized venues:  There is a place to change your oil after every five to twelve thousand miles; a place that rebuilds transmissions or transmission repair shop; a place to buy tires where you can get worn ones replaced and so on and so forth.  In the brick and mortar world you do not merely find a place where you can have all of these varying services performed in one place and so it is on the Internet.  Now there are places that manage your PPC advertising campaign, will perform keyword research for you, and individually construct a website.

Also many sites are now branding themselves:  prior it was relatively essential you place your primary keyword within the title of your article however not so anymore: It is not essential if your focus is on branding your site.  In fact you will want to use your title in order to establish your online presence in this regard.  Branding by definition refers to when certain company names become household words such as Google or Yahoo: can you tell from the names they are search providers?  However practically every household is familiar with the fact these two companies are search engine companies.

Therefore, keep in mind no more keyword overstuffing:  nowadays it is about informational content with respect to the consumer niche you wish to address.

How To Determine Keyword Density When Writing Articles In Regard To SEO Standards

Many individuals nowadays are still sticking to the old rules of SEO density requirements:  the following article will address how this thinking may have the major search engines casting a discernible eye in their direction.

First and foremost the old line of thinking that you must provide a density requirement of two percent to three percent no longer applies.  The new thinking is to provide SEO density at a ratio of one to two percent.  This simply means if you were to write a five hundred word article you would want to inject keywords within the body of your content at minimum of five times and at maximum ten times.  This line of thinking holds true whether you are writing for the article directories or supplying content to your own static web pages or posting to your blog.  Anywhere you write on the web you will want to make certain your content does not lack as to information relative to the consumer who is reading it and hold the reins on too much keyword stuffing.  In order to test this theory read through your content and if it is full of redundancy as far as the keyword combos you have used then you may have overstuffed.

A nice neat approach in writing content and employed by many content writers as well as webmasters is as follows.  Write cognizant of the precise places you need to place your keywords however write as free form and natural as possible.  Place your keyword in the title of your article as well as two additional sub-headings within a five-hundred word article and once in the first paragraph as well as the last and you should be sufficiently keyword optimized.  Further your article will not come across as maxed out with keywords.  Overstuffing can prove to be so distracting that your audience actually misses the point of your article.  By inserting keywords each time within the locations described you merely have to truly concern yourself about incorporating significant keywords within two areas of the organic content and the other three areas of placement within titles and two subheadings.

Many times the keyword density ratio can be raised if you are constructing a point-by-point article where you are listing ways of how the consumer should perform particular tasks.  This will not appear nearly as obvious as when you are writing content within a straight informational format.  Therefore keep in mind you may insert your keyword a maximum of up to ten times within your article and a minimum of five times.  The ten insertions point to a density ratio of two percent for five hundred word articles and keywords inserted five times within content equals a density of one percent.

Search Engine Optimization and Content Development

No matter how extensive your SEO tasks have been, it will all go to waste if you do not give much focus on how your content has been developed. Search engine optimization is all about getting the rankings you desire by making your website worthy of favorable evaluations by search engines. Relevancy is determined by the quality of your content and how your keywords are placed to compliment the over all structure of your website.

Please do not mistake effective keyword placement with “keyword stuffing”. Make sure that you always use your keywords or keyword combinations with a purpose that is evident in your overall marketing framework. Remember that search engines since way back (actually since several years) have the ability to assess your content pretty close to how a human being does.

Optimizing your site would also gain leverage on how you place your keywords into your content. You need to structure your content in such a way that users and search engines will see it as an authority in the field. Before you think about keyword placement, there are some other factors to put in place so that your keywords would blend well with your website structure. Adding engagement objects like video and images that are properly optimized would do the trick.

It is useful to note that search engines are not totally blind to images and video. Search engines will be able to spider these if the codes are easily read and that these materials on your website are reflected in your website text or keywords. Adding engagement objects would not hurt at all especially when it compliments your marketing strategy. Almost all websites need to be interactive.

Work on the title tag. It is best that your title tag contains your main keyword and that it is as descriptive as possible. Websites that rank high in search engine results display a list of their best search terms in their site’s meta description. You need to include these search terms and form two-word or three-word phrases that show these while making sense to visitors. Make sure that your message will not lose its solidness in doing so. This is because some search engines focus on the meta description and some concentrate on the content in your pages.

Link your pages correctly. Exposing your pages by way of a sitemap or anchor texts will surely optimize the entire framework of your website. A quick look back on how your content structure has been founded is important. You need to make sure that your pages compliment each other in some way. Otherwise, this will result in your website having poor content. Be careful how you structure the links as it can be regarded as spam especially if you have mistakenly followed the patterns of “doorway pages”.

Your links must be uniquely descriptive of the source page’s content. Needless to say, the anchor texts should show your best keywords as well. Work on getting a high indexing by associating your pages effectively and wording content that compliments a great majority of your website structure.

How To Determine Keyword Density When Writing Articles In Regard To SEO Standards

Many individuals nowadays are still sticking to the old rules of SEO density requirements:  the following article will address how this thinking may have the major search engines casting a discernible eye in their direction.

First and foremost the old line of thinking that you must provide a density requirement of two percent to three percent no longer applies.  The new thinking is to provide SEO density at a ratio of one to two percent.  This simply means if you were to write a five hundred word article you would want to inject keywords within the body of your content at minimum of five times and at maximum ten times.  This line of thinking holds true whether you are writing for the article directories or supplying content to your own static web pages or posting to your blog.  Anywhere you write on the web you will want to make certain your content does not lack as to information relative to the consumer who is reading it and hold the reins on too much keyword stuffing.  In order to test this theory read through your content and if it is full of redundancy as far as the keyword combos you have used then you may have overstuffed.

A nice neat approach in writing content and employed by many content writers as well as webmasters is as follows.  Write cognizant of the precise places you need to place your keywords however write as free form and natural as possible.  Place your keyword in the title of your article as well as two additional sub-headings within a five-hundred word article and once in the first paragraph as well as the last and you should be sufficiently keyword optimized.  Further your article will not come across as maxed out with keywords.  Overstuffing can prove to be so distracting that your audience actually misses the point of your article.  By inserting keywords each time within the locations described you merely have to truly concern yourself about incorporating significant keywords within two areas of the organic content and the other three areas of placement within titles and two subheadings.

Many times the keyword density ratio can be raised if you are constructing a point-by-point article where you are listing ways of how the consumer should perform particular tasks.  This will not appear nearly as obvious as when you are writing content within a straight informational format.  Therefore keep in mind you may insert your keyword a maximum of up to ten times within your article and a minimum of five times.  The ten insertions point to a density ratio of two percent for five hundred word articles and keywords inserted five times within content equals a density of one percent.

10 SEO Copywriting Ideas: Write SEO Content That Search Engines Love

The art of writing SEO content that search engines love is not always easy to learn even when specific instructions are available. SEO copywriting ideas often sound very simple in print, but then turn out to be almost impossible to accomplish due to lacking offline writing skills. Instructions for SEO text construction often forget to mention that good English-class skills are the secret to success while writing articles for the Web.

Not all English-class skills cross over into online writing. Proper SEO articles are written with different rules on punctuation. The comma, quote marks, and other writing symbols that go above or below normal text lines can be confused with programming script by the search engines. Professional SEO writers know this and will only write with proper commas or quotes in their text when employers demand this offline style of writing.

Search engines love keywords and keyword phrases that are placed into an article at specific density levels. For most styles of Internet articles, the good SEO content writers will use a density level of 2.9% or less per keyword. A keyword is a ‘key’ word on a page of text; no other word or phrase on the page can rank higher than the keyword in density or it becomes a more important keyword.

Keyword density and other important page qualities are calculated through arithmetic formulas that most professional SEO copywriters have with them on an SEO program while they write. These keyword programs will keep tabs on keywords and their density factors, the gunning fog index or page reading level, and lexical density factors such as sentence lengths that can affect reading levels, and keyword structuring.

It is possible to write high-quality SEO content that search engines love without a keyword program if the writer has a place to practice their keyword insertion techniques. Many beginning SEO writers will sign-up under a pen name for a large writing site where authors submit their writing to be paid by the click. Since this writing is going out on the Web, it is easy to try different SEO ideas to actually see what techniques work best.

Keywords and keyword phrases are hidden into the writing so that readers are not aware of their existence. There are different schools of thought on where they should go in an article, but most people do agree that the important words do best when they are sprinkled throughout the article. Many believe that current search engines read a page at the top first, at the bottom next, and then in the middle. Keywords are sometimes structured to be seen by the search engine quickly in this same type of sequence.

One quick rule to remember while learning to write SEO content that search engines love is that the writer should act like they are allergic to the word ‘you’. Google is the search engine that all Internet writers must please. Recently this search engine started ranking pages in part based upon conversation vs. information standards. Straight information words will be placed higher than ‘you’ style of conversation words.

Writers that learn to write SEO content that search engines love often do their learning over a period of time. If time is not available to learn to write properly in this format, there are inexpensive writing services online with qualified SEO text writers available. When hiring a writer through a service, always explain the exact SEO requirements that the articles need to receive the best results.

Conforming Content to the Site

Effective search engine optimization, especially for a niche site, demands conformance throughout all content. Once the desired keywords are determined, the content of the site must conform to those keywords. That is, the keywords must appear in content including headings and anchor text as well as meta and other tags. It is not necessary for all of the words to appear in every page…

Effective search engine optimization, especially for a niche site, demands conformance throughout all content. Once the desired keywords are determined, the content of the site must conform to those keywords. That is, the keywords must appear in content including headings and anchor text as well as meta and other tags. It is not necessary for all of the words to appear in every page – it is unlikely, given the broad number of keywords likely to be desired, that they can – but at least of few of them must appear in every page to reinforce for the search engines the consistency of the site’s relevancy to those keywords.

Determine the relevant keywords – this should (though at times impractical) be done in the beginning – and cultivate those keywords throughout all content on the site. This can’t be underestimated in its impact on SEO. Pages that don’t have any of the site’s keywords are likely to be dropped from SERPs, will become deadweight on the site, and can ultimately penalize the rest of the site’s SERP. Why, isn’t content king? Absolutely, when it is relevant.

Given that a website, especially a dynamic site such as a blog, will mature and evolve, a periodic review of relevant keywords is important, especially for existing content. Everything from the content itself to the anchor text, meta tags, title, and headings should be reviewed, and those elements should contain at least one of the desired keywords and, in the case of the content, in the needed density – typically two to five percent. New content will not need to be reviewed as it should already contain a number of the desired keywords.

If pages don’t conform to the site’s keywords, they don’t necessarily need to be removed. Those pages may be edited or, if needed, can be extensively rewritten. As a keyword shift is likely to be only in degrees, often only a few words need to be replaced to renew the content and conform it to the site’s SEO objectives. Re-purposing content in this way can be cost effective when used judiciously. However, caution is advised, especially with an authority site, as viewers may cry foul. Further, so-called evergreen content, especially popular content, should just be left alone or even augmented by newer, additional content.

A site will mature and evolve through time. Reviewing the desired keywords for a site and conforming existing content to those keywords as well as ensuring new content conforms can improve SERPs. Relevance of content to the site is an important aspect of SEO.