With the high rise of SEO, numerous mind blowing hypotheses are circulating on what will give you that high search engine ranking. From the popular 3-7% keyword density rule, to having all keywords in bold, along with having the text as close to the top of a page as possible, we can do away with all these theories as it comes down to 3 basic points.
Perhaps the most important is the choice of keywords. If you select keywords that have very few or no searches, it will be a total waste of time to optimize them. It would be pointless to get a no.1 rank for a keyword that isn’t searched. Make use of keyword research tools like Google Keyword Tool, Wordtracker, or Keyword Discovery, and establish what internet users look for in search engines.
With this info, your next course of action would be to find out the level of competition and what it will take you to get a good ranking for each keyword phrase. This you can do by looking at the number of pages competing for the same keywords in the search engines and the number of incoming links that the top 10 ranked websites get. A handy tool to use here is Marketleap link popularity checker. With enough time and knowledge, you can forge ahead for the a little more competitive keywords.
2. Good On/off-the-Page Factors
When it comes to on-the-page-factors, ensure you have enough amount of text-based content, a very powerful link between all your web pages, and nice title tags. Part of your content and title tags should have the keywords, but ensure you don’t stuff them in the text. Write the keywords around your content, and not your content around your keywords.
3. Incoming Links
The last couple of years have seen many webmasters relying heavily on getting incoming links. Each incoming link is perceived by the search engines as a promise from the other website and the more links you get; the more trustworthy your website is to the search engines. Note however that you have to get links that are relevant to your website in that the sites linking to yours should have some kind of affiliation in terms of themes.
As long as you stick to the 3 main key points of SEO, with time you will notice you get a powerful web presence in search engines. Although you can do it personally if you have the time and knowledge, you can also hire an SEO agency to help you in that aspect. Having said that, don’t spare time but utilize the opportunities that the internet provides which can benefit you and your business.